WGSN 2023 color trends predict reassuring blues and planet-friendly pigments


With some experts predicting the influence of COVID-19 consumer behavior will extend to a decade or moreIn addition to this, you need to know more about it.,In Spring / Summer 2023, WGSN said that a renewed sense of healing and hope felt by emotionally complex, lock-down consumers in search of safety would spark interest in “saturated tones,” the “sources of organic colors ”and“ metallic shades ”.

“Consumers will rediscover their love for colorful cosmetics after the pandemic, by adopting makeup that is both special and practical”WGSN Beauty Director Jenni Middleton told CosmeticsDesign-Europe.

Home: The new post-containment lounge for appeasement and balanceIn addition to this, you need to know more about it.

“The colors will be restorative, healing, balancing and anchored. We will see a lot of reassuring blues, due to their association with hygiene and cleanliness, but also rich and decadent colors to give us a sense of luxury – as well as colors such as lazuli blue to reflect the preciousness and the delight. that makeup has a lot to do with it, ” Middleton said.

Behavioral data from the WGSN also showed that consumers were using more cosmetics for personal care rituals at home that were becoming daily occurrences, she said.

“We are seeing an increase in home beauty technologies as people have gotten used to – and in fact enjoyed the experience – of replicating the salon experience at home.” she says. “As consumers face new challenges, healing will become a habit built into their daily lives. We expect recovery rituals to advance colors that feel restorative and balancing, supporting physical and mental health. ” In addition to this, you need to know more about it.

Plumping for ‘In addition to this, you need to know more about it.planet friendly pigmentsIn addition to this, you need to know more about it.In addition to this, you need to know more about it.In addition to this, you need to know more about it.In addition to this, you need to know more about it.

As pointed out by CosmeticsDesign-Europe in december 2020, The WGSN report also predicted that clean label, organic and natural ingredients would be the priority of consumers concerned with their ecological and personal well-being.

In addition to this, you need to know more about it.Clean beauty will expand to include clean color makeup, ” Middleton said. “Driven by increased consumer awareness of the environmental impact of beauty ingredients and the demand for natural products, consumers will favor planet-friendly pigments before paying, looking for modular formats with safe, non-toxic and color-safe. ethics.In addition to this, you need to know more about it.

The veteran beauty analyst pointed out retailer Sephora, which recently expanded its “Clean at Sephora” line after sales increased amid steadily declining makeup sales. Brands added included Westman Atelier, Merit, Lys Beauty, Freck Beauty while Saie, ILIA, Lawless, Kosas Cosmetics, Tower 28 and Milk Makeup reformulated the products just to achieve the “Clean at Sephora” seal of approval.

Natural colors like tranquil blue, digital lavender, green fig, wild rose, and yellow freesia are believed to be found in beauty cosmetics, but also in skin care formulas and ingestible products, according to WGSN.

Masked emotional states post-containmentIn addition to this, you need to know more about it.

As the world stumbled with teary eyes from the lockdown, sensitive cosmetics companies would tailor their offerings to a wide range of need states – from exuberance to fragility – not to mention the new normal ready for masks. , Middleton said.

Gen Z Consumers Will Look For Unique Colored Cosmetics That Will Bring Them Joy [Getty Images]

“Lockdown and restrictions throughout the pandemic have had a unique impact on everyone’s livesIn addition to this, you need to know more about it., “she says. In addition to this, you need to know more about it.Consumers will deal with many emotional states, and the colors they choose will reflect this. As people find their marks, the saturated tones will connect them to feelings of optimism and hope, but also stability and balance.In addition to this, you need to know more about it.

Regarding the masks, she said “The blush will become an improbable hero of makeup”.In addition to this, you need to know more about it.

“Visible above the mask line and requiring less effort than eye makeup, the transformative simplicity of blush will see the category flourish, used to add healthy natural color, a statement of pop glamor,” or simply to appear fresher and more alert. We will see it worn high on the cheekbones for those occasions when masks are still worn.In addition to this, you need to know more about it.In addition to this, you need to know more about it.

“For many, especially Gen Z, makeup will provide a sense of escape with bright dopamine colors, nostalgic romantic pastels and juicy hedonistic colors that reflect hot summers in vacation destinations we might have missed. “In addition to this, you need to know more about it.

Ready to screen: metaverse and chapter on colorsIn addition to this, you need to know more about it.

The rapid increase in virtual meetings, games and other online spaces would also function as areas of recovery and relief, Middleton said, with color palettes that saw the effects of pixelation as a natural advantage.

“The metaverse will expand virtual worlds, allowing new forms of self-expression, and color will play a central role here”,she says.

“Expect transformative hues, impacting both digital and physical. Many of our colors are designed to work on screen, as this is the world we live in now, and these include Digital Lavender, Luscious Red, Sundial, Tranquil Blue, and Verdigris.In addition to this, you need to know more about it.


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