Walmart and Flipkart to digitize MSMEs in Jammu and Kashmir in collaboration with its trade body

By Parvathy Pillai

Technology for MSMEs: Walmart and Flipkart today announced they are stepping up their efforts to train and build capacity of MSMEs in India’s northernmost state by signing a Memorandum of Understanding (MoU) with Jammu & Kashmir Trade Promotion Organization (a government enterprise of J&K).

This initiative is part of the retailer skills development initiative Walmart Vriddhi Supplier Development Programme, which aims to provide entrepreneurs and MSMEs with training, support, market links and the tools to digitize their businesses and sell online. line. The partnership will be implemented in conjunction with Walmart’s knowledge partner, Swasti.

MSMEs will also have the opportunity to leverage Walmart’s supply chain and access global markets.

The Memorandum of Understanding (MoU) was signed in the presence of Lieutenant Governor of Jammu and Kashmir, Manoj Sinha and Union Minister of State for Trade and Industry, Anupriya Patel.

On development, Nidhi Munjal, Vice President, Supplier Development, Walmart India, said, “Through our Walmart Vriddhi program, we look forward to providing high-impact training as well as equal opportunities for MSMEs to access online and offline markets nationally and internationally. ”

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Walmart Vriddhi aims to train 50,000 Indian MSMEs with the business skills needed to succeed as Walmart suppliers and as sellers on Flipkart and other domestic and global marketplace platforms, according to the company statement. He added that MSMEs from all over India especially from Delhi, Bangalore, Mumbai, Surat and Hyderabad are registering for the scheme.

Swasti Co-Founder and Mentor, N Raghunathan said, “This partnership with the government of Jammu and Kashmir will significantly enhance the growth and development of local MSMEs. Through the Vriddhi program, we are committed to helping small businesses accelerate their growth and become more resilient to changing business environments, while enabling them to better participate in domestic and global supply chains.

Jagjeet Harode, Senior Director and Head of Market, Flipkart, said, “Through these projects and programs, we are committed to expanding the national e-commerce market and providing access and support to new sellers, MSMEs, domestic manufacturers, Indian artisans, weavers and handloom workers on our platform.

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