W3LL PEOPLE brings more plant benefits to clean beauty enthusiasts


OAKLAND, Calif .– (COMMERCIAL THREAD) – Pioneering clean beauty brand, W3LL PEOPLE, known for its dermatologist-developed, plant-based, high-performance products, is launching a reloaded, redesigned and revitalized brand direction. Officially 13 years old on June 28, the brand celebrates with a new look, new formulas and new products. W3LL PEOPLE has also reaffirmed its mission for those looking for clean, natural beauty routines to look good, look good and do well.

“W3LL PEOPLE makes award-winning beauty products from premium plant-based ingredients long before they’re cool,” says Shirley Pinkson, W3LL PEOPLE Co-Founder and Education Manager, elf Beauty. “Evolution is essential for any brand to best serve its consumers, and we pride ourselves on evolving in a way that remains true to who we are. We have always approached beauty with the conviction that clean beauty surpasses the conventional every time. ”

“W3LL PEOPLE proves that it is possible to innovate with high performance, super clean and super natural beauty products,” said Kory Marchisotto, marketing director of elf Beauty. “With this next phase in the brand’s evolution, we are excited to offer more choice and ease while maintaining our same standards of authenticity, efficiency, inclusion and transparency. ”


The herbal beauty you’ve always known has just been enhanced. It all starts on the outside with the new look of W3LL PEOPLE – stylish, simple and modern new packaging that is sustainable in mind.

True to the brand’s ethics, W3LL PEOPLE continues to focus on ease. The new packaging design features beautiful images that make it easier to navigate through each product. Product names have also been updated so that performance and benefits are instantly recognizable.


For 13 years, W3LL PEOPLE has been at the forefront of clean formulations. Created by a dermatologist and two skin care and beauty experts, W3LL PEOPLE offers plant-based, cruelty-free formulations from the start. Ethically sourced, they’re packed with botanical ingredients like green tea, pomegranate, mango, and broccoli seed oil and formulated without synthetic fillers, sulfates, preservatives, and fragrances. W3LL PEOPLE remains at the forefront of the industry with its strict standards for clean, safe and genuine herbal ingredients.

Over 35 W3LL PEOPLE products have been verified by the Environmental Working Group (EWG), which has long been the benchmark for personal care and beauty products.

“Each of our products prioritizes the well-being of your skin,” adds Pinkson. “When you wear W3LL PEOPLE, you not only get radiant coverage that defines and highlights your complexion, but you also get active botanical formulas that hydrate, nourish and improve skin health. Be on the lookout for more updates, add-ons and improvements in the very near future! ”

W3LL PEOPLE is available at w3llpeople.com, Credo Beauty, The Detox Market, Target.com, and select Target stores. It’s also available at all Ulta Beauty stores as part of Ulta’s Conscious Beauty program, an initiative to provide consumers with more choice and transparency in clean beauty.

Be well and stay connected on W3LL PEOPLE social networks: Instagram, Facebook and Twitter.


A pioneer of clean beauty with over 35 EWG VERIFIED â„¢ products, W3LL PEOPLE has been raising the standard for high performance, plant-based and cruelty-free cosmetics since 2008. Founded on the principles of purity, artistry and responsibility , we are committed to creating clean products that help people feel good, look good and be well. Basically, the brand vision of Because everyone can be alright strives to make clean beauty accessible to all consumers. Currently available online and at select Target, The Detox Market and Credo Beauty stores, in addition to the Ulta Beauty Conscious Beauty program, the brand aims to become even more accessible to consumers as part of the elf Beauty family.


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