“We are delighted to announce the rebranding to Vivify, reflecting our accelerated growth and showcasing our leadership in the specialty dyes and ingredients industry in multiple end markets.”Said Devlin Riley, CEO of Vivify. âThe powerful Vivify logo and ‘Color, Ingredients, Innovation’ slogan effectively captures our value-added capabilities, which represents an exciting next step in our journey as a company.â
CenterOaks has built cross-industry color capabilities
CenterOak PartnersIs a Dallas, Texas-based private equity firm. In early 2017, the company acquired Aakash Chemicals and Dye-Stuffs Inc. This company, founded in 1978 and located in Glendale Heights, Illinois, manufactures specialty dyes, adhesives and chemicals primarily for the arts industries. graphics, coatings and plastics. .
At the time of the transaction, Randall Fojtasek, Managing Partner at CenterOak, noted, âAakash Chemicals represents an exceptional opportunity to join forces with a strong management team in the large and highly fragmented specialty chemicals distribution industryâ¦. The attractive features of Aakash Chemicals, coupled with the experience of CenterOak, create an ideal platform for continued success.
In 2017, the company (then owned by CenterOak) acquired Calico Food Ingredients (specializing in food colorants and additives) and Heritage Color (a liquid pigment company serving the graphic arts and seed coatings industries). Then in 2018, Askash acquired Sandream Impact, a well-known cosmetic pigment company based in Fairfield, New Jersey.
Vivify is a new supplier of beauty ingredients with decades of experience
Jason Sutherland, Managing Partner at CenterOak, describes the growth of the pigment company in this week’s press release on the name change: âFollowing CenterOak’s partnership with [Aakash, now known as] Vivify, the company has evolved through organic growth and strategic acquisitions, creating a more diverse product portfolio across a wider variety of industry sectors. “
And he adds that, âThe name Vivify better reflects the current vision as we continue to develop the company’s product portfolio under this new name while laying the groundwork for the next phase of growth.â
Today the company which started as Aakash and has grown by acquiring Calico, Heritage and Sandream has been renamed Vivify. CenterOak hopes that the name change “[streamline] customer experience and [allow] for expanding the company’s private label offerings. “