US beauty company Max International enters Kenyan market

NAIROBI, Kenya, May 11 – Kenyans have a reason to smile, with the timely entry of Max International LLC into Kenya, at a time when the World Health Organization has encouraged people to boost their immune systems to fight against COVID-19 and other diseases.

Max International is a United States-based company that develops and distributes proprietary and patent-protected nutritional supplements, weight loss products and beauty products.

The company, which is set to launch on Saturday, May 14, 2022, will be based in Nairobi, with a singular intention to help Kenyans get the most out of their lives, both in terms of health and wealth.

This will be the company’s first entry into the multi-billion shilling East African market.

Prior to the launch, Max International CEO Mr. Joseph F. Voyticky said, “Max’s nutraceuticals are intended to help cells in the body produce glutathione or support glutathione functions.

Max Beauty is a makeup line designed to help women around the world celebrate their beauty with boldness and confidence.

“Max is committed to improving the health and longevity of people around the world by using nutraceutical and personalized nutritional solutions that improve the body’s ability to manage inflammation, oxidative stress and the effects of the aging process while strengthening the natural immune system of the human body,” he said.

Voyticky pointed out: “One of the most effective ways to do this is to ensure that our immune system is in better shape and one of the proven ways to do this is to live well and improve our level. of glutathione.”

“Antioxidants are substances that reduce the damage caused to cells by free radicals, which are unstable molecules that the body produces in response to environmental toxins, stress and other pressures. Glutathione is the most important and abundant antioxidant in the human body.

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Glutathione is considered the primary antioxidant that exists inside each of the trillions of cells that make up the human body. It acts as an antioxidant and antitoxin, effectively providing a major defense system against disease and aging.

Glutathione production naturally declines as a person ages, and body stores are depleted when a person is stressed, sleep deprived, or has suffered from prolonged illness.

Max’s technologies, based on decades of research funded by the U.S. National Institutes of Health, are patented compounds that fully protect the sulfhydryl group of cysteine ​​and therefore significantly improve the bioavailability of this substance for the production of glutathione.

There are currently 44 peer-reviewed research studies demonstrating the effectiveness of Max’s signature patented molecule, RiboCeine™.

Max International was launched in the United States in 2007.

The company currently operates in 20 different countries in North, South and Central America, Africa, Asia and Oceania (Australia/New Zealand and Fiji).

Max first came to Africa via Ghana in March 2014. The value that Max’s products offer to its customers has led Max to expand into Nigeria and Ivory Coast in West Africa.

In total, Max has 11 offices in West Africa and 13 on the African continent.

“One of Max’s commitments is to bring world-class products and business opportunities to all of Africa,” the CEO said.

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Thus, in 2022, Max should develop its wings in Kenya, Uganda, Cameroon and the Democratic Republic of Congo.

“For Max, the expansion into Kenya and across East Africa is a natural progression of the company’s commitment to the continent,” he said.

He noted that “the economies of East African countries have shown tremendous resilience in the face of the pandemic with relatively low inflation rates compared to the rest of the world. However, there is a great need for the value that Max International offers when it comes to its technology-based nutritional supplements and personal development platform provided by Max.

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