UK’s highest-paid fitness influencers earn up to £ 10,000 per Instagram post during Covid pandemic

The country’s favorite online PT, Joe Wicks, tops Britain’s list of highest-paid fit-fluencers, benefiting from their huge social media presence.

Joe Wicks – also known as The Body Coach – earns more than £ 10,000 per Instagram post, while monetizing popular videos through click-throughs earns him £ 7,500 per YouTube clip, according to market data online OnBuy and Influencer Marketing Hub. .

Wicks first rose to prominence in the 2010s as a sports coach and nutritionist, when he started posting training videos online before posting his first cookbook, “Lean in 3:15 PM -minute meal “, which became a bestseller in 2015.

But in March 2020, Wicks launched his ‘PE with Joe’ campaign to help kids stay active at home during the lockdown – an initiative that quickly saw him become and he became the most famous online fitness coach in the country. earned an MBE.

Wicks’ current Instagram follower count stands at 4.2 million – more than double the number it had before the pandemic – setting the benchmark for fitness influencers.

But the pandemic has also seen a torrent of celebrities and sportspeople rapidly expand their online presence to take advantage of the boom in online health and wellness.

The country’s favorite online PT, Joe Wicks, tops Britain’s list of highest-paid fit-fluencers, benefiting from their huge social media presence (pictured on ITV ‘This Morning’ in October 2021)

Wicks launched his 'PE with Joe' campaign to help kids stay active at home during the lockdown - an initiative that quickly saw him become the nation's most famous online fitness coach and earned him an MBE (Wicks photographed workouts at the Natural History Museum from August 2021)

Wicks launched his ‘PE with Joe’ campaign to help kids stay active at home during the lockdown – an initiative that quickly saw him become the nation’s most famous online fitness coach and earned him an MBE (Wicks photographed workouts at the Natural History Museum from August 2021)

The advent of the Covid-19 pandemic and the resulting lockdowns have supercharged an already flourishing industry for social media influencers, whose work promoting various products and brands to their millions of followers via the internet may result in huge gains.

But influencers with fitness-centric content – otherwise known as fit-fluencers – arguably received the biggest boost of all as the nation was confined to their homes for months and people started to seek inspiration on how to stay in shape during lockdown.

Influencers are people paid by companies to endorse their product on their social media accounts, and those with the most notoriety can charge thousands of dollars to endorse a single product.

This means that posting a photo on Instagram with approval can be a day’s work.

Athletes have also stepped up their social media presence during the lockdown to dramatically increase their fan base and earn healthy paychecks on their posts.  Olympian Tom Daley, with 3.5million Instagram followers, reportedly earns more than £ 8,000 per post

Athletes have also stepped up their social media presence during the lockdown to dramatically increase their fan base and earn healthy paychecks on their posts. Olympian Tom Daley, with 3.5million Instagram followers, reportedly earns more than £ 8,000 per post

TV personalities are also jumping into the action - TV presenter turned fitness fan Davina McCall has reportedly made over £ 3,500 for every sponsored post to her 1.4 million Instagram followers.

TV personalities are also jumping into the action – TV presenter turned fitness fan Davina McCall has reportedly made over £ 3,500 for every sponsored post to her 1.4 million Instagram followers.

Who are Britain’s top five highest paid fit-fluencers?

Here are the top UK influencers focused on health and fitness, ranked by their estimated earnings per Instagram post:

  • Joe Wicks: 4.1million followers – £ 10,139.77
  • Tom Daley: 3.5million followers – £ 8,527.68
  • Lucy Mecklenburgh: 1.7million – £ 4,214.86
  • Gemma Atkinson: 1.7million followers – £ 4,188.33
  • Davina McCall: 1.4million followers – £ 3,537.42

Data provided by OnBuy / Influencer Marketing Hub

However, it’s not just social media personalities who have managed to capitalize on the trend.

Sports people and TV personalities have also stepped up their social media presence during the lockdown to dramatically increase their fan base and earn healthy paychecks on their posts.

Olympian Tom Daley, who has 3.5million Instagram followers, is said to earn more than £ 8,000 per post, while longtime TV presenter turned fitness fan Davina McCall is said to earn more than £ 3,500 for every post. sponsored post on his 1.4 million Instagram. followers.

For those wondering how many subscribers and views a user’s online content needs to make money, an online tool launched this year can help calculate the payout associated with varying popularity accounts on different platforms.

The “Social Salary Calculator,” created by the music licensing platform Lickd.co, determines a level of social media engagement that would allow you to earn your ideal salary.

For example, if your desired annual salary is £ 50,000, you will need a minimum of 1,000 YouTube subscribers and 16.6 million views on your videos annually.

Alternatively, on Instagram you will need a minimum of 5,000 followers and 214 sponsored posts per year on the platform to earn the desired £ 50,000.

It is estimated that you need at least 5,000 followers before you can start making money with Instagram (stock image)

It is estimated that you need at least 5,000 followers before you can start making money with Instagram (stock image)

Or you could make £ 50,000 per year by having at least 10,000 TikTok subscribers and 187.6 million views of TikTok videos per year.

“Influencers are a fast growing breed and the best make a lot of money, so it’s no wonder that more and more people are looking to quit their day jobs,” says Lickd.co.

“So, when it comes to cold, crisp numbers, how many subscribers, views, and posts would you need to make the salary you’re making right now?”

“Using various industry estimates, we’ve created the following calculators so you can calculate exactly that. ”

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