Top stories on cosmetic science, formulation and R&D in the APAC beauty space

1 – “A Change Is Happening”: Why Brands That Emphasize Scientific Accuracy Will Replace Clean Beauty Companies – 5 to 5

The founders of the new 5 to 5 skincare brand expect the clean beauty trend to decline in the coming years and be replaced by brands built on solid science.

5 to 5 was co-founded by Nico Yosman and Selvie Jusman, both of whom have backgrounds in finance.

Launched in June, the Singapore-based brand’s philosophy is that whatever it does “From product development to marketing communication” should be “rooted in science ”.

Yosman and Jusman believe that information that clean beauty brands tend to market, such as fear of certain ingredients, is contributing to its downfall.

2 – Smart skin: Amorepacific will use a wearable device to develop cosmetic products that meet specific environmental needs

South Korean cosmetics company Amorepacific has announced plans to use the Portable, sweat-resistant skin measuring device developed with MIT to manufacture cosmetics based on environmental needs.

Amorepacific announced in June that it has collaborated with the Massachusetts Institute of Technology (MIT) to develop a portable skin measuring device.

The stretch film-like patch is integrated with a flexible sensor. It can be pasted on the skin and used to measure the skin condition for a long time, resistant to perspiration and remaining comfortable for the user.

“Efforts to measure the condition of human skin more accurately and stably have been carried out in various fields. However, the skin is naturally affected by various external environmental changes such as sweat, so it was difficult to maintain the measurement and observe the changes without interruption ”,said Han Jiyeon, a scientist in the clinical research laboratory of the Amorepacific R&D center.

3 – Personalization and skin microbiome: the South Korean company Cosmax will develop an AI-based platform

South Korean ODM giant Cosmax to prepare develop an AI-powered platform that will help both its customers and end consumers gain personalized insight into the skin microbiome.

CosmeticsDesign-Asialearned that the business platform would map its specialized technology based on factors such as effectiveness to help developers produce products for the skin microbiome.

To build the system, the company has collected information about the skin microbiome of more than 1,000 people to date and analyzed the statistical significance between them.

In addition, the company plans to develop a consumer-based personal skin microbiome platform as well as provide “High quality value”to consumers.

4 – Freshness above all: the Korean start-up Kuoca aims to dominate the market with a new tailor-made concept

A beauty company specializing in fine-dining-inspired bespoke skin care believes fresh beauty, small-batch made-to-order products will be the next trend to follow the clean bandwagon.

Kuoca is a South Korean beauty start-up founded by Benjamin Yu and Jisu Kim. The company debuted in 2014 as a custom skin care brand for Koreans “Celebrities and VIPs” before launching it to a wider audience in 2019.

Inspired by the concepts of fine cuisine, Kuoca emphasizes the freshness of its formulations. The products are made to order in small batch productions and contain ingredients like truffles and chaga mushrooms.

All products are made within 30 days of sale to keep their freshness and perform at their best within 18 months of opening, the company said.

5 РMicrobiome-friendly scalp care Gallin̩e shampoo proves anti-dandruff properties thanks to prebiotics, postbiotics

The anti-dandruff hair care category has long focused on antibacterial formulations, but microbiome-friendly blends that promoting the balance of bacteria in the scalp can be just as effective, says the founder of the independent French brand Gallinée.

The skin microbiome specialist recently completed a small-scale clinical study on its Soothing Cleansing Cream scalp care shampoo after numerous consumer reviews suggested it helps prevent dandruff – beyond designing to soothing scalp irritation and strengthen hair.

Originally formulated to help balance the scalp microbiome, the product contained a high concentration of Gallinée’s patented prebiotic and postbiotic complex which has now been shown to be effective in reducing dandruff. The results of the clinical study showed that, over a four week period, the use of Gallinée shampoo reduced the number and size of dandruff, resulting in an overall 60% reduction in dandruff.

“What I like about Gallinée is that we discover new indications for existing products. said Marie Drago, founder of Gallinée. “It’s the pharmacist in me who really enjoys doing this: discovering new indications. Drago told CosmeticsDesign-Europe.

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