Top 5 APAC Beauty Market Articles and Consumer Insights

Olive Young Reports Boom in Makeup Sales as Korea Lifts Social Distancing Measures​​

South Korean beauty department store Olive Young says makeup is flying off the shelves after authorities lifted COVID-19 social distancing measures.

Olive Young saw its lipstick sales jump 94%. This was followed by gains in the contour and blush categories, which increased by 72% and 66% respectively.

In the skincare category, the retailer saw a 57% increase in sunscreen sales.

New Data Reveals Key Emerging Beauty Trends as ‘Revenge Spending’ Soars in Japan

Colored eyebrows, K-beauty, sustainability and genderless cosmetics are among the top trends to watch in Japan as beauty consumers go on revenge shopping sprees, according to new data.

Beauty platform @cosme has observed revenge consumption in the cosmetics market. In May, its flagship store, @cosme Tokyo, set record monthly sales.

At the end of May, he conducted a consumer survey which reported that 70% of respondents said they would increase their spending on cosmetics. It was higher (80%) among young consumers in their twenties.

Shakeup Cosmetics launches in Australia with major beauty retailers

British men’s cosmetics brand Shakeup Cosmetics debuted with Australian department store Myers as well as online beauty retailers Lookfantastic and Adore Beauty.

Shakeup debuted in Australia with Australian department store Myers and is set to launch on beauty e-tailers Lookfantastic and Adore Beauty.

Speaking to CosmeticsDesign-Asia, Xu said the company was still learning about the male beauty market in Australia, but believed it had huge potential.

Tvachamrit aims for 100% growth through revival of beauty rituals

Indian Ayurvedic beauty brand expects 100% year-over-year growth on post-COVID trend for slower, more ritualistic beauty products and habits.

Tvachamrit debuted in 2018 and, according to Jain, was doing relatively well before India imposed its COVID-19 lockdown, affecting production work. Once lifted, the brand continued to do well and ended up growing 100% year over year.

Now, with the pandemic behind it, the brand aims to expand its target audience.

Lune Skin from Indonesia harnesses the potential of local niche fragrances

A Jakarta-based company has found new life as a fragrance brand after the COVID-19 pandemic decimated its color cosmetics business.

At the end of 2021, Lune Skin was reintroduced with a new product line including three fragrances and two lip balms.

“The perfume market is growing in Indonesia; I think it’s because of millennials and young people, who are the ones we’re targeting, and that market is growing. That’s why I see a lot of potential for the brand now,” said founder Andrea Moudy.

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