These new IT Cosmetics serums simplify even the most extensive skin routines


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Serums are arguably the most fun part of any fleshed out skin care routine. There is something about little glass jars and jars that make it seem like you’re mixing a potion, and few products can deliver such a concentrated blend of ingredients. If you’re strategically treating individual skin issues or just looking for an overall improvement in hydration and radiance – and really, who isn’t? – a serum or two (or three) are your best bets. And speaking of better, a newly released collection of clinically tested serums by IT Cosmetics is looking for that superlative. A range of four distinct serums formulated to target issues such as fine lines and discoloration, the serums join IT Cosmetics’ ever-growing supply of ultra-effective makeup and skin care products.

Now available on the IT Cosmetics website and Ulta Beauty, the serums are both dermatologist approved and clinically tested with extensive user trials. Plus, the products themselves are gentle enough to be used even on sensitive skin. The first of the new collection could be the most universal serum: the highly hydrating Bye Bye Lines, infused with 1.5% hyaluronic acid for maximum hydration. By maintaining this hydration in the skin, the skin plumps up, reducing the appearance of fine lines. In fact, trial participants cited a 60% decrease in visibility of fine lines after just six weeks of constant use. Meanwhile, the additional mixtures of B5 and peptides in the formulation leave a silky, supple finish.

Sweaty summer, all in minimal makeup, pairs really well with Bye Bye Dullness, a concentrated serum with 15% pure vitamin C for an illuminated glow from within. Ten days is all it takes to get a visible shine, but take it a step further for even better results: In these trials, users saw almost double the shine in a month. Plus, the formula’s skin-protecting free radical fighters protect against pollution and harmful UV rays.

My favorite member of this serum team, Bye Bye Pores is a glycolic acid-based exfoliant that both hydrates and increases cell turnover for minimized pores and soft-touch skin. While the vegan formula promises tighter pores in a week, I started to see a difference in myself (and how the makeup applied to it) in about five days.

Finally, there’s Bye Bye Dark Spots, who could be the band’s overall MVP – that’s so good. For those with dark spots, post-acne scars, or melasma, this is your new best friend. A blend of 4% niacinamide (which also fights existing acne) and 1% ethyl vitamin C (this is a super stable version of lightening vitamin C) helps reduce inflammation and even out skin tone. skin tone. In test studies, users reported a staggering 87% improvement in skin tone and an 81% reduction in dark spots over 12 weeks – start now and you’ll be in great shape for the holidays.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

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