Industry leaders are coming together to deliver storytelling at scale to help broadcasters drive new business conversations and revenue.
LOS ANGELES, April 25, 2022 /PRNewswire/ — The SmithGeiger Group’s Elevate division, specializing in consumer research related to advertising and marketing, and Futuri, the leading provider of AI-powered audience engagement and business intelligence solutions for broadcasters, today announced the launch of TopLine-Pivot. Specifically designed for the needs of TV and digital video sales managers, TopLine-Pivot integrates world-class offerings from these industry leaders to deliver personalized, localized services. storytelling for large-scale sellers.
TopLine-Pivot is designed to give TV and digital video sales managers a constant stream of up-to-date, easy-to-digest market research to quickly generate new business conversations and revenue.
In an age when advertisers demand data and strategic justification for every ad dollar, TopLine-Pivot empowers sales teams to deliver custom, data-driven presentations and infographics based on local quality.
“TopLine-Pivot is like every digital TV and video seller has their own virtual research director and graphic designer to create custom stories, audience profiles, one-sheets, and mini-pitch in one record time,” SmithGeiger told Elevate. Nicole Bergen. “In the digital age we operate in today, business owners want information they don’t have access to to make decisions. They want insights they haven’t thought of to accelerate their growth. Our salespeople need to arrive informed and armed with information to have meaningful conversations in local markets, and TopLine-Pivot is here to make that easy.”
“This is a time of enormous change for TV revenue leaders. The transactional pie is shrinking, and often there is little cultural support for development companies. At the same time, new disruptive competitors are creating a difficult environment”, said the CEO of Futuri. Daniel Anstandig. “We partnered with SmithGeiger and by Nicole Bergen Elevate the team to create this revolutionary system that provides turnkey business intelligence, accelerates sales cycles, and empowers TV and digital video sales managers to spend more time doing what they do best: to sell.
TopLine-Pivot will be previewed by Elevate Founder Nicole Bergen and Revenue Director of Futuri Todd Stotch at the 2022 NAB Show in the session What streaming brands need to know about the future of monetization, which takes place on Monday April 25, at 4 p.m. PT in the Capitalize Zone’s Innovation Theater; get more information at futurimedia.com/NABShow2022. You can also learn more about TopLine-Pivot at futurimedia.com/toplinepivotlaunch.
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About Elevate, a division of SmithGeiger
Elevate speaks to over 50,000 consumers and tests over 1,000 ads each year. They specialize in helping US businesses and marketers connect with today’s distracted consumers to increase marketing effectiveness. Through in-depth, local and personalized search explorations powered by SmithGeiger, Elevate facilitates consumer conversion and revenue growth for brands across the United States in a variety of verticals. Elevate uses the best available research practices and methodologies to support its data collection and creative consulting processes. For more information, visit growwithelevate.com.
Futuri is the leading provider of cloud-based audience engagement and business intelligence software for broadcasters and digital publishers. Brands rely on Futuri solutions such as TopLine, which delivered $130 million advertising and sponsorship revenue to its broadcast partners in 2021, to make their content more relevant, accessible, engaging and results-driven. Founded in 2009, Futuri holds 14 patents issued or pending in 151 countries. Named to the Inc. 5000 list of America’s fastest-growing private companies for eight consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing and content teams. For more information, visit futurimedia.com.
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SOURCESmith Geiger; futuristic