Jaipur, Rajasthan, India:
L Factor Cosmetics was born amid pandemic chaos when the world was gripped by the deadly and contagious Covid 19 and people were locked inside their homes, losing their jobs. Sharda Yadav, CEO of a private company Ltd, used this time to reflect on the products she has used for her makeup over time and she realized that the products had harmed her skin. She took a step forward and researched the formulation and ingredients of the products. To her surprise, she discovered that almost all products from good brands do not contain any skin nourishing ingredients and that was it. She decided to venture into the field of Vegan cosmetics where “Skincare meets makeup“.
Her mission was to create an uncompromising, cutting-edge formula for makeup products infused with all the goodness of natural herbs and organic botanicals from the bosom of Mother Earth with the latest scientific technologies. As is well known, the absolute best job takes a lot of hard work, time and investment. It took 18 long months of hard work with almost over 75 prototypes to finally get a patented formula from scratch where the best ingredients were sourced from around the world and bottled for consumers wanting to use skincare-infused makeup. the skin. At L Factor, formulas undergo extensive R&D at the most advanced research facility, then go through a rigorous approval process by the FDA and the Ministry of AYUSH, where approval involves multiple rounds of testing and testing. approval before being put into production for the consumer. . This confirms the safety and quality of the formulas developed.
Sharda had a vision to create makeup products for women, today’s millennial girls or elsewhere, regardless of gender, who are unafraid to try new products, product conscious they use, aware of global warming, aware of the planet and the future generation. L factor cosmetics represent lovers of everything and everyone. As makeup is not limited to women, L Factor products are designed for all men and women of all ages as the ingredients infused into the products are beneficial for all skin types.
At L Factor Cosmetics, they believe in supporting community causes from the very day of incorporation. To embed this belief into the brand’s DNA, they decided to donate 1% of their annual profit to causes close to Ms. Sharda’s heart, namely children’s education, the environment and animal support. wanderers.
When I decided to create L factor Cosmetics, I knew it was important to have a brand philosophy, principle and guidelines. The philosophy is to use clean ingredients responsibly with safety and efficiency. Producing formulas with more skin-restrictive ingredients and delivering the best of the best for everyone.
Vegan and clean formulas
As a lover of everything and everyone, L Factor cosmetics strongly believes in being vegan, meaning that their formulations are made without materials of animal origin or their traces. Conventional materials of animal origin, such as beeswax, lanolin, collagen, honey, etc. are replaced by materials derived from plants and minerals.
They have set their ingredient standard beyond the leading cosmetic market so that their consumer gets the best of the best.
High performance quality
At L Factor Cosmetics, before any launch, the R&D team works very hard day and night to study the benefits of ingredients that can be infused into makeup products, which will contribute to intense color payoff, hydration of skin and long-lasting. In this process, they collaborate with cosmetologists, dermatologists, chemists and volunteers. Many prototypes are made and tested before the final products are released to the market for use by consumers because they believe not in the best but in the best of the best.
Cruelty-free and non-toxic
As lovers of everything and everyone, they don’t believe in testing their products on animals from the formulation process to market launch, instead they use computer technologies or cell culture. At the same time, they do not use any harmful toxic chemicals in any of their formulations; This leads to L factor cosmetics, a 100% vegan and cruelty-free makeup brand. This makes their products completely safe to use for all skin types and ages.
To support the healthy appearance of skin while wearing makeup, they use the finest skin-loving ingredients that hydrate, firm, replicate cells, hydrate and condition the skin. To name a few, vegetable squalene, vitamin E, vegetable butters, oils, berry extracts, fruit seeds and many other herbs and botanicals.
They launched L Factor Cosmetics with 6 shades of Vitamin E Liquid Matte Lipstick where the formula is very creamy, hydrating, highly pigmented, long-wearing and smudge-free. In keeping with the brand’s ethos, the skin-nourishing ingredients in their very first formula are Vitamin E, Tucuma Butter, Argan Oil and Mint Extracts.
The future products to add to their store list are for face makeup, eye makeup and lip makeup, a whole range of products that are sure to highlight the beautiful features of makeup lovers. They take the utmost care to offer makeup lovers clean, conscious and high-performance makeup products, developed with responsibility.
So #wearyourconfidence with L Factor cosmetics and rule the world.