The company was formed in 2015 and its first product was PeeBuddy, a reusable urination device that helps women urinate while standing up, to provide women with more convenient and less unpleasant experiences in public restrooms.
Since then, the company has expanded its product portfolio to include sanitary napkins, menstrual cups, intimate washes and anti-chafing creams.
More recently, the company launched Anti-Acne Facial Serum and Depigmenting Facial Serum, the very first facial serums in its skincare line, which previously consisted only of an exfoliating cleanser for the face.
Anti Acne Face Serum contains ingredients like salicylic acid, tea tree oil, and vitamin E to reduce acne, balance oily skin, and lighten scars.
On the other hand, the depigmenting serum for the face contains niacinamide, alpha-arbutin and vitamin C to reduce hyperpigmentation spots and even out skin tone.
Both serums claim to be dermatologically tested and suitable for all skin types, even sensitive skin.
Deep Bajaj co-founder and CEO said CosmeticsDesign-AsiaThat the company take a problem-solving approach when it comes to product development.
âWe should be able to say that the product adds value beyond what is already there. Women from puberty to menopause face many problems and we should have solutions for every stage of their life. Whatever your problems are, if we think they are not resolved, we want to step in and solve them. “
With its latest skin care products, Sirona aims to target people with sensitive skin and even eczema prone.
He was pushed to develop the products because Bajaj believes that sensitive skin is a problem that is not. âCorrectly resolvedâ.
In addition, the company had previously developed a few products for people with sensitive skin, including a cleanser for the face and body, and wanted to expand its offerings to this group of consumers.
âI would say there aren’t enough options for sensitive skin. It might be a small niche right now, but it’s a growing category. Again, we’ve taken a problem-solving approach with these products. We hope that consumers can trust Sirona to take care of their sensitive skin concerns. “
Business and philanthropic goals
Bajaj told us that the company is working on developing new products that it believes can solve some problems for consumers.
In addition to this, he also works to take international trade to an international level.
He recently entered into a partnership with Amazon which has helped the company expand into the United States with a limited range and hopes to expand it further.
In addition to the United States, the company is also targeting a few European markets, including the United Kingdom.
âWe’ve been profitable for the past three years – we’re not one of those start-ups that burn money to grow. I think the issues we are tackling are global, so we have global aspirations. We are convinced that we can create value for the women who suffer from these problems. “
In addition, Sirona intends to intensify its involvement in philanthropic work.
He was previously involved in charities that support underprivileged girls and trafficked sex workers by providing them with free feminine hygiene products like menstrual cups.