SIGN, a new lipstick by Lumson

24-Feb-2022

The unique feature of Sign is the metal insert on the cap which can be personalized with logos, designs and icons using debossing technology

FROM MAKEUP TO MAKE-CARE

The make-up market has been one of the hardest hit by the pandemic. While makeup products have suffered from changing social habits and the use of masks, demand for skincare products has increased.

We are witnessing an exponential growth in skincare and “hybrid” cosmetics, products halfway between skincare and make-up. Over the past 10 years, skincare has grown nearly 60%, reaching $142 billion in 2020 (with an estimated CAGR of 4.69% for the next 5 years). Although the pandemic has undoubtedly been a powerful impetus in the development of skincare, it is not the only reason for this boom.

LESS COLOR, MORE PROCESSING

Various factors have contributed to the success of skincare and the evolution from makeup to makeup – less color, more treatment – in addition to the pandemic: the introduction of many independent brands into the market that can respond quickly the needs of consumers, especially those belonging to the younger generations, the dissemination of marketing claims centered on the use of active ingredients and the return to cosmetic minimalism.

The latter, in particular, drew attention to a new mantra: less but better. Fewer ingredients in formulas, fewer products to use in the daily beauty routine, but more attention to effectiveness. All this has enormously influenced the world of color cosmetics leading to an evolution of make-up which first reached face products and then gradually all the others.

Lip products have also undergone a transformation. And while lipsticks remained the main makeup products, within the category there was a noticeable growth in the importance of healing and tinting properties. Products for everyone, adapted to needs and enriched with functional active ingredients of natural origin. Less color, more care.

CHANGING THE FORMULAS DEDICATED TO LIPS? PACKAGING EVOLVES WITH THEM

In a context where consumption habits are constantly changing and where consumers are asking for different products compared to the past, the packaging, an integral part of a cosmetic product, has also had to “get a makeover”.

“Classic” formulas have given way to products with “added benefits”, products that do not transfer, are long-lasting and resistant to mask smudges… The world of cosmetic packaging has had to come to terms with this change and study solutions that involve not only aesthetics but also functionality, safety and durability. A technical and technological challenge that has found in Lumson one of its greatest representatives.

LUMSON AND LEOPLAST

Lumson has developed a series of proposals for the world of lips, 100% made in Italy, which combine aesthetics and functionality, safety and durability. This was all possible thanks to the in-depth expertise in lipstick design and development contributed by Leoplast, a notable Italian company acquired by Lumson in 2017.

Leoplast has been operating in the sector of injection molding of lipsticks, caps, capsules and containers for make-up since 1978 and thanks to its expertise, works with the biggest brands. Among these is also L’Oréal Paris, with which Leoplast has been collaborating since 1989, producing Color Riche, one of the most emblematic lipsticks of the famous French cosmetic brand. In 42 years of history, Color Riche has been put on the market countless times with new finishes and decorations, the result of Leoplast’s extensive experience.

ECO-CONSCIOUS BEAUTY AND HERMETIC LIPSTICK

Sustainability is one of the topics that have strongly emerged in the cosmetics world in recent years. A subject that has also greatly affected packaging. To meet functionality requirements in an eco-responsible way, the synergy between Lumson and Leoplast has led to the creation of an “eco-responsible” collection made with recyclable and/or recycled materials: PP, PCR PP, PCR ABS.

In 2020, the range was enriched with PLA 2.0: the single-material lipstick which marks a major step forward in the direction of circularity. Made with an innovative bio-based material that does not deform at high temperatures and does not require the addition of lubricants to the packaging mechanism, it can be easily disposed of through the recycling process.

In 2021, a timeless classic is relaunched: the transfer-free long-wear lipstick. Attention is paid to aesthetics and safety: the packaging must be attractive and customizable but at the same time must guarantee that the formula, made up of volatile raw materials, remains perfect over time. Lumson’s offering is the A-TX2 Airtight Lipstick: versatile, safe, long-lasting. The cap and the base are in ABS, the cup in POM or PBT, diameter of 12.7 mm.

SIGN, THE LIPSTICK THAT LEAVES ITS MARK

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In 2022, in homage to lipstick, the most iconic of make-up products, Lumson is launching its new Sign lipstick. The unique feature of Sign is the metal insert on the cap which can be customized with logos, designs and icons through debossing technology, which makes it truly exquisite and one of a kind. In addition, it is possible to color the insert by playing on shiny or satin effects. With Sign, a brand can let their imagination run wild and make their lipstick remarkably unique. The lipstick has a diameter of 12.7. The base, mechanism and cap are made of PP.

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