Shopee sellers share tips on how they built a successful business online – Back End News

Despite the economic situation and the challenges of starting a business, Davao-based Shopee sellers Shiela Reyes-Lao and Lou Putian are proving that you can be a successful online entrepreneur.

Reyes-Lao and Putian are just two of the Davao-based sellers who shared their experiences at a recent in-person event hosted by Shopee. Here are some of their tips.

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Tip #1: Just go online, digitize your business

SY Glow Cosmetics owner Lou Putian’s e-commerce journey began when her husband, a Filipino overseas worker, was sent home in 2020. “We had little to no income at the time. . To keep paying our bills, I started selling random bath and body care essentials online until some of my loyal customers tricked me into starting a Shopee store,” a- she explained.

In just 2 months after creating an account and learning how to market his products through the platform, his sales increased significantly. “After barely making ends meet, I have now been able to fulfill my dream of buying houses for my family members and even establishing my own warehouse,” she added.

Meanwhile, Shiela from Cacao Culture, previously joined Shopee in 2017. However, she and her team only focused their efforts on the platform after the pandemic affected their operations. “Initially, our Shopee account was only intended to supplement sales from our retail stores. But when the pandemic hit, we were forced to close our physical stores and outlets, prompting us to refocus our efforts on e-commerce,” she explained.

Since switching to e-commerce, Shiela has increased her sales volume sevenfold. Cacao Culture’s growth and visibility on the platform has also encouraged Shiela and her team to bring more Davao-based cocoa brands to market and sell them nationwide.

Tip #2: Maximize Shopee’s Convenience, Selling Tools, and Nationwide Logistics Network

Besides the need to switch to a new revenue stream, what attracted both sellers to Shopee was the ease of onboarding and selling on the platform. “With Shopee, all you need is a cell phone and an internet connection,” Lou shared. “The convenience that Shopee provides allows entrepreneurs like me to run my own business and take care of my family, all from the comfort of my own home.”

Having benefited from Shopee’s seamless experience to easily bring sellers online, Shiela also pointed out that growing and sustaining her business is a different story and a different kind of challenge. Fortunately, Shopee offers tools like insights and marketing solutions to help sellers pursue business growth and visibility. Additionally, Shopee’s continued nationwide logistics expansion is also enabling sellers like Shiela to reach more customers.

“As a seller based in Davao, I found it difficult to sell my products online and attract more buyers at first. Thanks to Shopee’s creation of more hubs in Mindanao and marketing center tools of the platform, I was able to attract more customers nationwide by implementing promotions, discounts and vouchers,” she said.

“It’s heartwarming to hear the success stories of Lou and Shiela, as it’s a testament to what sellers are capable of achieving on Shopee’s platform,” said Martin Yu, Director of Shopee Philippines. “Through seller training activities, continuous enhancements to platform functionality, hub expansion nationwide and other initiatives, we are reinforcing our commitment to delivering a customer-friendly experience. safe and convenient online shopping to our customers and sellers wherever they are in the Philippines. ”

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