Sally Beauty Holdings Appoints Ellery Fisher as Vice President of E-commerce and Digital Group


Fisher Joins Team With Vision To Further Drive Strategic Digital Efforts Of Sally Beauty Holdings; inspire a sense of community for digital buyers by stimulating interaction and engagement between platforms. Its objective is to lead by collaborating transversally towards a common mission: to improve and develop the omnichannel shopping experience through innovative solutions based on the behaviors, needs and preferences of customers and stylists.

“The digital experience is evolving rapidly and is more important than ever to our customers. It’s the gateway to our brand, and customers expect a seamless and integrated experience across all of our channels, ”said Chris Brickman, President and CEO of Sally Beauty Holdings. “Ellery is a proven leader with exceptional experience growing and scaling leading ecommerce organizations. We are delighted that Ellery brings his impressive knowledge of ecommerce, branded ecommerce and the marketplace to Sally Beauty Holdings to help boost our omni-channel efforts. “

Prior to joining Sally Beauty Holdings, Fisher was vice president of e-commerce and financial services for HEB, where he led the company towards initial profitability and increased its market share. Previously, he held various executive positions at companies such as Kraft Heinz, Walmart, Amazon and Target. Fisher graduated from the University of Minnesota where he obtained his bachelor’s degree in international relations.

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as a leader in professional hair coloring, sells and distributes professional beauty products worldwide through its Sally Beauty Supply and Beauty Systems Group businesses. The Company operates approximately 5,000 stores, of which 142 are franchisees. Sally Beauty Supply stores carry up to 8,000 products for hair coloring, hair care, skin care and nails through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements ® as well as professional ranges such as Wella ®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty Systems Group stores, CosmoProf® or Armstrong McCall® brands, as well as its external sales consultants, sell up to 10,500 professional branded products, including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra® , Goldwell®, Joico® and CHI®, intended for use in salons and for resale by salons to retail consumers. For more information on Sally Beauty Holdings, Inc., please visit

SOURCE Sally Beauty Holdings, Inc.

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