Revlon partners with Origin Materials to develop sustainable packaging for cosmetics.
Origin Materials is a carbon-negative materials company and is on a mission “to help the world transition to sustainable materials,” the company says. Its partners include LVMH and PepsiCo.
Revlon today announced its new joint initiative to develop advanced carbon negative materials in partnership with Origin. As part of the initiative, Revlon has reserved commercial volumes of Origin PET, according to the supplier.
The partnership will enable the rapid development and commercialization of new sustainable materials for cosmetic packaging based on Origin’s patented technology platform.
Origin PET is a 100% recyclable vegetable plastic. The partnership supports Revlon’s broader sustainability efforts, which include its goal of fostering responsible and ethical sourcing practices to better address the risks and challenges of a complex global supply chain.
Rich Riley, co-CEO of Origin Materials, comments, “We are delighted to partner on this initiative with Revlon, an iconic global brand deeply committed to the highest performance standards. Together, we will work to develop and bring to market carbon-negative materials for next-generation packaging to advance our goal of reducing the climate impact of the cosmetics industry.
Keyla Lazardi, Chief Scientific Officer of Revlon, adds, “Revlon’s initiative with Origin Materials will provide consumers at all price points with access to sustainable, plant-based packaging. As a company focused on advancing sustainability in the beauty industry, Revlon is excited to advance the use of Origin’s carbon negative bio-PET in the mass beauty space. .
Revlon recently filed for bankruptcy, but maintained operations.
Revlon includes the following brands: Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, CND, American Crew, Creme of Nature, Cutex, Juicy Couture, Elizabeth Taylor, Britney Spears, Curve, John Varvatos, Christina Aguilera and AllSaints.
Find out more about Origins in the video below. Besides PET, the company offers many other innovative materials that can be used for packaging.