Regis® Partners With Industry Leaders For Product Distribution On New Merchandising Strategy As We Shift To A Fully Franchised, Lightweight Business Model


MINNEAPOLIS – (COMMERCIAL THREAD) – Regis Corporation (NYSE: RGS), a leader in the hair care industry, primarily engaged in franchising, owning and operating hair salons equipped with technology, announced that it is outsourcing distributing products under a model to Beauty Systems Group and SalonCentric Inc.

“Our new distributors will offer competitive pricing, promotional benefits, top-notch educational assets and ongoing support to our franchisees to help their businesses grow. This is an exciting change for all Regis brands and franchisees as we enter a new chapter in merchandising and adjust our infrastructure to conform to a lean, fully franchised business model, ”said Felipe Athayde, CEO.

Together, the distributors offer online ordering portals, more than 1,800 stores and increased distribution points in the United States and Canada for faster access to products. Regis private labels, designline®, Blossom Pure Haircare®, and a new men’s line, PrototypeMT, will be distributed exclusively by the partners to Regis franchisees.

“Beauty Systems Group is delighted to partner with Regis and its franchisees as one of its main distributors. The Regis salon network fits well with our geographic reach across North America and we look forward to serving their franchisees and strengthening our relationship, ”said Mark Spinks, President of Beauty Systems Group.

Bertrand Fontaine, President of SalonCentric added: “SalonCentric is delighted to welcome Regis to the SalonCentric family. Our competent and passionate teams will provide Regis franchisees with cutting-edge educational and digital support, as well as advice to develop their salon activities. We look forward to providing innovative solutions, product knowledge and quality customer service to our new partner. ”

About Regis Corporation

Regis Corporation (NYSE: RGS) is the world’s largest and most prominent hair salon company. As of March 31, 2021, the Company was franchised, owned or held interests in 6,221 sites around the world. Regis franchise and corporate establishments operate under concepts such as Supercuts®, SmartStyle®, Cost cutters®, Roosters® and first-rate hairdressers®. Regis owns a stake in Empire Education Group in the United States. com.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH), as a leader in professional hair coloring, sells and distributes professional beauty products worldwide through its Sally Beauty Supply and Beauty Systems Group businesses. The Company operates approximately 5,000 stores, including 141 franchise stores. Sally Beauty Supply stores carry up to 8,000 products for hair coloring, hair care, skin care and nails through exclusive brands such as Ion®, Generic value products®, Beyond the zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Air conditioning® and Hot Shot tools®. Beauty Systems group stores, under the CosmoProf brand® where Armstrong McCall® stores, as well as its outside sales consultants, sell up to 10,500 professional branded products, including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit

About SalonCentric

SalonCentric, headquartered in St. Petersburg, Florida, is the leading distributor of professional salon products in the United States. Created by L’Oréal USA in 2008 and present in 48 states, SalonCentric has more than 550 sales consultants, 585 SalonCentric stores and 260 states and RDA stores. SalonCentric’s vision is to be an inspiring force in the development and success of beauty professionals by providing the best brands, the best education, the best technology and the best support for starting a business. Our commitment to the industry also extends to proactively combating diversion and protecting authorized distribution channels. Brands distributed by SalonCentric include: AIR®, Alterna®, Amika®, Authentic beauty concept, Bioelements, Bio Ionic®, BosleyMD®, Creative nail designMT, Design.ME, Dermalogica®, Fat boy®, FHI, Hempz®, Kenra®, THE ANZA®, L’Oréal Professionnel, Matrix, Mizani®, Moroccan oil®, Olaplex®, Pravana®, Product Club, ProlificMT, Pulp Riot, Pureology®, Redken 5e Avenue NYC, Sam Villa®, Sexy Hair®, Area®, Tressa® and many other great brands. For more information, visit


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