Recent APAC developments from the biggest names in beauty


1 – Scalp saver: shampoo with Amorepacific’s patented green tea probiotic sees sales exceed one million units

LABO-H, a hair care brand specializing in scalp skin under Amorepacific which uses the Patented Green Tea Probiotic, saw sales of its Strengthening Scalp Shampoo exceed one million units within 18 months of launch.

The South Korean beauty and personal care company, which owns the Sulwhasoo, Laneige and Innisfree brands, attributed the brand’s success to growing concerns about scalp care and hair loss, which it says were triggered by climate change.

The rapid change in weather and temperature can cause scalp imbalance and ultimately lead to hair loss, the firm said.

Interest in scalp care has increased in recent years thanks to the “skinification” of hair care. According to Mintel, 47% of Chinese consumers believe that a healthy scalp is essential for healthy hair.

2 – Pandemic Skin Care: AQUALABEL by Shiseido Launches a Line Focused on Skin Health and Fermented Ingredients

Japanese beauty giant Shiseido has launched a new line of skin care products under the AQUALABEL brand which has been developed in response to the skin care needs and concerns that have been influenced by the COVID-19 pandemic.

Aqua Wellness is the latest line from AQUALABEL, a skin care brand owned by Shiseido, designed to be a simple beauty solution to protect the skin barrier and keep skin healthy.

It was developed in response to market research conducted by Shiseido in July, which sought to find out how perceptions of skin care have changed given the COVID-19 pandemic.

Shiseido contacted 500 women and 55 men via an online questionnaire to find that about half of those surveyed currently identify as being health conscious.

3 – “Perfume rituals”: consumer interest in perfume extends beyond perfume – Amorepacific

South Korean beauty and personal care company Amorepacific has launched a new lifestyle brand focused on the functional effects of perfumes to help take care of oneself and well-being.

It’s no secret that the past 18 months or so have created a climate of negative feelings among people who have endured the stress of dealing with the hardships of a global pandemic.

Despite the progress countries are making, concerns about the new Delta variant are pushing some people back to the safety of their homes.

It increases consumers’ desire to make their personal spaces more enjoyable and Amorepacific believes this pushes consumers to find mental and emotional refuge among scents.

4 – Global potential: POLA expects overseas sales to exceed $ 270 million by 2023 thanks to Chinese demand

Japanese skincare brand POLA is expected to achieve over $ 270 million in overseas sales over the next two years thanks to strong demand from the Chinese luxury beauty market.

POLA is the “ultra-prestige” skin care brand owned by Japanese cosmetics maker Pola Orbis Holdings, which is also the company behind the J-beauty ORBIS and THREE brands.

The brand has grown in Asia in recent years and is now present in seven markets. From 2017 to 2020, the brand’s sales quadrupled.

In the latest report to its shareholders, the company expressed optimism about the brand’s position and said it will now focus on profitable growth of its overseas business.

5 – Expansion in China: SENSAI leads an e-commerce strategy to accelerate the growth of brand awareness

Luxury skin care brand SENSAI has launched a Tmall flagship store as part of its e-commerce strategy to accelerate the the brand’s presence in the competitive Chinese market.

SENSAI is a premium beauty product brand owned by the Japanese personal care company Kao Corporation. The brand, considered one of Kao’s most prestigious names, was launched on the European market in 1983.

It only recently made its Asian debut in 2019 as part of Kao’s offer to strengthen its position in the global market.

The brand was first launched in Japan and eventually entered China through Alibaba-owned cross-border e-commerce platform, Tmall Global, in September 2019.


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