Artificial intelligence (AI) and augmented reality (AR) technology company Perfect Corp. partners with beauty brand MAC Cosmetics and online product sampling platform SoPost, for a first-to-market personalized product sampling experience.
Described as “next-gen product sampling,” the partnership will combine MAC Cosmetic consumers with hyper-realistic AR virtual try-on and personalized AI shade matching, along with the convenience of physical product sampling delivered to their doorstep. .
The personalized digital-meets-physical experience will be powered by the latest AI and AR technologies and will launch with MAC’s best-selling Studio Fix Fluid Foundation in the UK, with 80,000 foundation samples available.
Perfect Corp. and MAC Cosmetics will deliver the personalized sampling service via a call to action that sits across multiple activation points throughout the consumer journey, including social platforms Facebook and Instagram, and retailer websites and brands. It will offer MAC customers the option to claim a sample of Studio Fix Fluid Foundation, which when clicked will open to a special landing page that hosts the virtual try-on experience for the product.
Using augmented reality and artificial intelligence, customers will discover the exact shade from 67 included shades that suit them best with the option to claim the product sample that has been suggested. Customers will then be prompted to fill in their personal shipping information and samples will be delivered to their doorstep.
MAC will use AR and AI to deliver a virtual trial sampling experience with Perfect Corp. and SoPost
Perfect Corp. Founder and CEO Alice Chang said in a statement, “We are thrilled to partner with MAC Cosmetics and SoPost to combine virtual product discovery with physical product sampling for a journey of discovery. of experiential products of a new era.
“Consumers continue to turn to product sampling to make safer purchasing decisions. We’re excited to use AI and AR virtual try-on as a way to best match MAC customers with foundation swatches that best match their skin tone to build consumer confidence and help businesses to better distribute the physical samples.
The partnership aims to deliver a comprehensive, tailored customer experience that bridges the gap between the digital and physical worlds, empowering consumers and brands to make more confident sampling and purchasing decisions. SoPost follows up with customers on behalf of MAC for a review of their product sampling experience to gain valuable customer insights and direct customers to specific purchase points online.
Fiona Sainty, Vice President and General Manager of MAC Cosmetics UK and Ireland, said: “In an ever-changing market where physical and digital are merging like never before, our next-generation VTO-based SoPost experience combines the matching of colors with sampling in one seamless customer journey. Allowing a trial product like foundation to become more accessible than ever.
“We’ve been able to offer our customers the joy of trying tints digitally through our MAC Virtual Try On service since 2020, but we wanted to take it a step further and now we can not only match, but also offer a sample which is delivered to you from the comfort of your own home.
SoPost Founder and Managing Director, Jonathan Grubin, added, “The growth of virtual fittings is a trend we don’t see going away, and we’re excited to be working with the teams at MAC and Perfect Corp. the consumer experience goes even further with home-delivered samples.
“This first market activation is an exciting development in the world of online sampling and shows how people’s shopping habits are changing – and how sampling can adapt.”