PEARL iZUMi launches ‘We’, an online hub for connectivity, inspiration and product information within the women’s cycling community

PEARL iZUMi launches ‘We’, an online hub for connectivity, inspiration and product information within the women’s cycling community

LOUISVILLE, Colo. — PEARL iZUMi, the global leader in cycling apparel and footwear, is thrilled to launch We, the brand’s new initiative to connect, inspire and empower women-led cycling communities. Through a combination of storytelling, social experiences and online resources, the brand will promote and amplify positive voices to grow women’s cycling. The vision is to provide a community building connection, inspiration and product information for gravel, trails and roads, led by women for women. The basic statement of this platform is: “We have nothing to prove and everything to gain. We move for change and love the ride.

“PEARL iZUMi has been at the forefront of providing the highest quality of innovation for women’s clothing for years. What we’ve seen is that when women come together, good things happen for the community and the connections made through horseback riding are incredibly meaningful. It doesn’t matter if you are a novice or a professional,” said Abi Youcha, PEARL iZUMi Brand Marketing Specialist. “We truly believe in the power of connecting and riding together. We are excited to launch a program that ties it all together.”

One of the first actions is a new online hub hosted on pearlizumi.com with a “Ride Locator” tool, allowing riders to search for women’s groups in their area. Additionally, it will host a calendar of women-specific cycling events. These two features simplify the process of finding other women, allowing for the creation of a community in the cycling space.

The hub also incorporates inspirational stories in the form of blog posts written by their deep, talented and diverse pool of CREW Ambassadors. Whether you want to know about an athlete’s latest race, an adventure or a common topic within the women’s cycling space, you’ll find it on We. Finally, the space will provide direct links to the latest innovations, styles and designs in women’s cycling clothing found in the We collection.

About PEARL iZUMi: PEARL iZUMi was founded on two things: the love of cycling and, more importantly, the love of future generations. The brand was born over 70 years ago in Japan when the founder created a special jersey in technical fabric for his son, a budding cyclist. Since then, the company has advanced the design and manufacture of performance apparel and footwear for cyclists of all skill levels. PEARL iZUMi believes our way of life shapes the way future generations ride and is committed to using its business practices, products and community advocacy to positively impact cycling. PEARL iZUMi’s global headquarters is located in the Colorado Front Range, where it embraces a strong influence, both cultural and structural, of its Japanese heritage.

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