Olay Body unveils a new collection of body lotions with premium skin care ingredients to instantly hydrate and transform skin over time

CINCINNATI – (COMMERCIAL THREAD) – Olay Body is launching a new line of body lotions that deliver the visible skin transforming benefits women seek in their body care products. The new Olay body lotion collection is now hitting shelves nationwide, which combines niacinamide in its proprietary vitamin B3 complex with premium skin care ingredients – collagen, hyaluronic acid, and vitamin C – to hydrate and rejuvenate skin surface cells for visibly firmer and more radiant skin. skin over time.

Designed by Olay skin experts and backed by over 65 years of skin science, the hydrating formulas in this new collection leave you with softer, smoother skin, so you can start your day fearlessly in your skin. . Containing the ultimate skin-enhancing ingredient – vitamin B3, also known as niacinamide – Olay’s new body lotions hydrate the skin, allowing it to retain water to become its skin. clean moisturizer.

With the launch of this new collection, consumers can now take full advantage from head to toe of prestigious ingredients like niacinamide, collagen, retinol and hyaluronic acid which are found primarily in facial skincare products. Women can be confident that Olay has all of their skincare needs covered, both in and out of the shower, with sought-after products and ingredients available across the brand’s range of offerings, including facial skin care, shower gel, body lotion and hand washing.

“As we continue to elevate the body care category at Olay, our mission remains the same: to provide the skin benefits she seeks in her body care products, including body lotion.” said Selina Phillips, senior brand manager for Olay Body. . “With the addition of this new collection to our body care line, we are closing the gap in her hydration needs, as well as her complete top-to-bottom skin regimen, so that she can be confident in her. skin.”

Olay Body has partnered with entrepreneur and TV personality Adrienne Houghton to help showcase the new collection and highlight its moisturizing benefits for intrepid, busy women who need to hydrate on the go.

“I manage a busy schedule both in front of and off camera, so I make sure I’m using products that work hard for me and require minimal effort,” Houghton explains. “I am proud to partner with Olay Body again and help showcase their new collection of body lotions. I love that it hydrates my skin as soon as I put it on so I can conquer my day without worrying about how my skin looks or feels.

Treat yourself to Olay’s new body lotion formulas, which hydrate to start the process of increasing surface cell turnover. And forget about the greasy residue! The new lotions penetrate quickly, leaving skin smooth and long-lasting. The collection includes the following products:

  • Collagen Firming Body Lotion – Hydrates skin with plumping hydration to tighten skin and smooth fine lines for a visible transformation.
  • Nourishing Body Lotion with Hyaluronic Acid – Visibly replenishes skin, deeply hydrates and locks in nutrients for all-day hydration.
  • Vitamin C Revitalizing Body Milk – Illuminates dull skin with a rejuvenating hydration boost for a visible glow.

“As a dermatologist, I tell my patients that it’s important to hydrate all year round, especially during the colder months, when our skin is more prone to drying out and flaking,” said the Dr Elyse Love, certified dermatologist. “With moisturizing ingredients like niacinamide and petroleum jelly, I’ve found that Olay’s new body lotion collection makes my skin better than the lotions I’ve used which cost twice as much, and I can’t wait to recommend her to my patients. ”

The collection is available at retailers nationwide in a 17oz pump for in-home application and a 6oz tube for hydration on the go. Click here for more information on the collection.

About Olay

Olay is a global leader in skin care and has been trusted by women for over 65 years. Olay continues to stick to the philosophy on which it was founded: to maintain a deep understanding of the changing needs of women and to offer products backed by superior science that address those needs. Consumers have come to expect this superior performance product from Olay, as it brings beautiful, healthy-looking skin to over 80 million women across five continents.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality and leadership brands including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze ®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper® . The P&G community includes operations in approximately 70 countries around the world. Please visit http://www.pg.com for the latest news and information on P&G and its brands. For more P&G news, visit us at www.pg.com/news

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