Roblox players have millions of options to customize their avatars, but prior to August 26, the platform only had one cosmetic Roblox hearing aid available in the sandbox gaming platform’s Avatar Store.
Blake Cadwell, CEO and founder of a hearing health company called Soundly, noticed the lack of hearing aid cosmetics and noted that by comparison there were over a thousand eyewear options in the Roblox shop. Cadwell, who started using hearing aids at the age of 30, quickly embarked on a mission to bring more options to the platform.
“When the over 50 million kids who play Roblox every day search for hearing aids on the platform, they should see designs that celebrate who they are in a bold, colorful way that matches the platform” , Cadwell shares in a blog post.
In the blog post, the Cadwell team notes that children who have hearing loss rarely see hearing aids in ds, high-end stores or on celebrities. The lack of representation makes hearing loss seem rare, he noted, even though it really isn’t. The World Health Organization estimates that 34 million children worldwide suffer from deafness or hearing loss.
The Soundly team collaborated with Day One Agency and Roblox 3D modeler 0929lego to launch the new line.
“We wanted the collection to be as playful as the community on Roblox, and we wanted the designs to be bold and unapologetic,” Cadwell explains in the post.
The team considered many ideas before settling on a line of six hearing aid design concepts, which 0929lego then brought to life on the platform.
By offering bright and colorful accessories for sale as accessories on the Roblox Marketplace, the team seeks to send a message that supports diversity and inclusion for people with hearing loss. Some of the options include Pink Fuzz, Smiley, and Lightning Bolt.
“It’s time to start talking about hearing aids for what they are. Powerful, modern assistive technology that helps millions of people hear better every day,” the post reads.
Hearing aids are available in the Roblox Avatar store for 50 Robux each.
The line’s schedule comes on the heels of a landmark decision that allows Americans access to over-the-counter hearing aids. The decision could also lower the price of hearing aids for the 30 million citizens who could benefit from using hearing aids.
For more items to pair with a hearing aid accessory, check out our list of Roblox Promo Codes for August, and don’t forget to also check out our list of Roblox Music Codes for August. And once you’ve developed your new look, you’ll want to test it out in some of the experiences listed in our top Roblox games of 2022, like Adopt Me!, Pet Simulator X, and Work at a Pizza Place.