Making an entry into the personal care industry, GlobalBees, a digital brand aggregator, acquired the millennial skin care brand Prolixr which has revolutionized the skin care segment in the country with its innovative products.
From the imaginations of three best friends – Jayesh Hans, Mayur Mahajan and Aditya Sharma, Prolixr identified a gap in the skincare segment where traditional brands offered global products with minimal consideration of the Indian ecosystem. Prolixr developed international standard products of high quality, affordable and with progressive formulations adapted to Indian skin types.
Prolixr has been making waves since its launch in 2018. The brand has innovated to create effective skin care products such as detoxifying seaweed masks, scrubs, berry moisturizers, scientific serums and more. Many Prolixr products have become social media trends and have helped the company rapidly increase revenue since its launch.
With the acquisition of the new age brand, GlobalBees entered the personal care industry, which is expected to reach US $ 37.2 billion in India by 2025.
Nitin Agarwal, CEO of GlobalBees, said of the acquisition: âThe Prolixr team has a deep understanding of what young people are looking for in their skin care regimen. The company has established itself as a market leader in its niche. With its unique offerings, proprietary products and undisputed know-how, the brand has strong growth potential to disrupt the global skin care market. We look forward to boosting the growth curve of Prolixr as a brand in the GlobalBees portfolio. “
Prolixr products have struck a chord with millennials. The brand stands for clean, fun and effective beauty and their products are perfect for the hectic life of the millennial, as they offer a range of products that are easy to use and effective.
Mayur Mahajan, co-founder of Prolixr, said on joining the GlobalBees team: âThis is a turning point for our company. We set out to establish Prolixr as an innovator in the field of skincare wellness by creating research-backed products that meet the differentiated needs of young people in this country. With GlobalBees, we strive to make our local brand a leader in the Indian and global skin care market. “
The founders and over 25 team members of Prolixr will be part of the GlobalBees family and will continue to provide new, top-quality products to their customers. At present, the company is listed on over 25 marketplaces like Nykaa, Amazon, Purplle and many more, with many of its products listed as bestsellers on these platforms.