Latest developments from Beiersdorf, Yatsen and more

1 – China’s small gold shield is not an endorsement of children’s cosmetics – regulator

China’s food and drug regulator has clarified that its new brand of children’s cosmetics, the Little Golden Shield, is not meant to be an assurance of product quality and safety.

China’s National Medical Products Administration (NMPA) pointed out that the small gold shield is only meant to distinguish children’s cosmetics from other adult cosmetics.

“The Little Golden Shield label on the cosmetic packaging only indicates that the product belongs to children’s cosmetics, it does not mean that the product has been approved by regulatory authorities or certified for quality and safety.”

2 – Yatsen’s investments in skincare offset the decline in makeup

Yatsen Holdings managed to achieve growth in 2021 thanks to investments in skincare, which helped offset weak demand for color cosmetics.

The decline is mainly attributable to lower sales of its color cosmetics brands.

“The fourth quarter was a challenging quarter, marked by weak consumer demand and intense competition in the color cosmetics segment,” said Huang Jinfeng, Founder, Chairman and CEO of Yatsen.

However, this was partially offset by the 327.7% increase in total net revenue from its skincare brands.

3 – Chinese regulator set to tighten toothpaste rules amid ‘anti-Helicobacter pylori’ claims

Regulators in China are set to tighten regulations on oral care and toothpaste after raising the alarm over products that make “anti-Helicobacter pylori” claims.

National Medical Products Association (NMPA) officials said the toothpaste may have anti-caries, anti-plaque, anti-dentin sensitivity and gum health claims.

However, products may not state or imply that they have medical effects and may not make false or misleading claims of effectiveness.

4 – Beiersdorf sees opportunities to capture the Chinese skincare market

German consumer goods giant Beiersdorf is preparing to expand its business in China through Nivea and Eucerin, which it says have the potential to be as successful as its luxury brand La Prairie.

“We see significant growth potential in facial care in the Asian market, particularly in China, the world’s largest facial care market,” said Vincent Warnery, CEO of Beiersdorf AG.

The company is in the process of registering its patented active ingredient, W630, in China, which is included in Nivea’s top-selling line of anti-hyperpigmentation products.

“We are convinced that this will open up significant growth potential for us,” Warnery said.

5 – Study Suggests Probiotics May Help Enhance Effect of TCM Ingredients

Probiotics could enhance the effects of traditional Chinese medicinal ingredients such as red ginseng, while reducing the potential side effects of cosmetic products.

Researchers have suggested that it may be able to enhance the effects of Traditional Chinese Medicinal Ingredients (TCM).

For example, fermenting red ginseng may increase its antioxidant and whitening effects.

“Looking at the data, we know that the combination of probiotics and traditional Chinese medicine will often yield better results,” said the researchers.

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