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In May 2020, the Lord Jones CBD line announced its partnership with actress Kristin Bell to develop body care products under the Happy Dance brand. Fast forward to July of this year, the brand is adding to its repertoire and launching its very first facial skincare product, available at Ulta.
According to Shiny, Look Alive Face Cream ($ 29) will be available July 13. Among its impressive array of ingredients: 150 mg of full spectrum CBD, collagen boosting bisabolol, hydrating hyaluronic acid and smoothing avocado oil.
“We always had facial skincare in the works,†says Happy Dance CEO and Lord Jones Summer Frein in an interview with Shiny. “We have been talking to Kristen since the beginning of the concept of the brand. The way she got into CBD through Lord Jones was largely through hot topics.
Frein also explains the inspiration behind the Soothing Skin Cream: “When you think about everyday stress, especially the daily stressors experienced by moms, that’s where the name ‘Look Alive’ comes from … think about limited sleep and all the laundry and traveling with your kids across the country, this is meant to make your skin lively and awake.
The brand has also announced plans to focus on facial skin care throughout 2021. We can’t wait to see what lies ahead.
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