Jones Road Makeup Review: Clean Beauty Products by Bobbi Brown

Bobbi Brown’s new beauty brand, Jones Road, launched during the pandemic with the goal of creating clean, high-performance makeup that’s easy to use. “It’s clean and simple makeup for all skin types and skin tones and you don’t have to be a makeup artist to use it,” says the founder and makeup artist.

Brown is one of the biggest in the beauty industry – she pioneered the “no makeup” look before it became a trend and helped people feel empowered by enhancing their natural beauty during decades. My mom has been a follower of her eponymous makeup line (which Brown sold in 1995 and quit in 2016) since I was born, so I grew up seeing Brown’s name on the blush piled on her vanity. or on the tubes of lip gloss thrown in her purse. Now, with Jones Road beauty going viral, Brown is reaching new audiences — still with the same ethos of creating less-is-more makeup looks that make you feel comfortable and confident.

“Jones Road is for anyone who loves a natural, luminescent look that makes you look like yourself on your best day,” says Brown. “Most women don’t want to wear too much makeup, they want to wear makeup to look better. And most women don’t want to look trendy – they want beauty products that are clean, easy to apply and just work. Jones Road stays true to this ideal. This sheer and naturally beautiful look looks more modern right now than full makeup.

I tested five of Jones Road’s best-selling new makeup products, from TikTok’s famous What the Foundation to a surprisingly good clean mascara.

$38 at Jones Road and Credo

Jones Road’s best-selling product, Miracle Balm, is the ultimate combination of skincare and makeup. The emollient-rich balm – made with jojoba seed oil, argan oil and vitamin E – melts onto the face for a sheer layer of hydration and color. “It’s my go-to product because when I put it on, I instantly look better,” says Brown. “It adds a wash of gentle moisture to improve your skin. It also reflects light to add a touch of radiance where you need it – cheeks, lids or lips.

Of the nine Miracle Balm shades, I tested it in Flushed (dewy shade), Magic Hour (shimmering bronze) and Au Naturel (sheer). The latter is more of a skin enhancer than anything else as it gives a brilliant glow. For just a hint of blush, Flushed offers the purest rosé. My favorite is Magic Hour, which I use as a highlighter after applying What the Foundation and The Best Blush. It blends beautifully with foundation and it has a luminous finish that gives the effect of a natural highlight. I can see why Miracle Balm is a favorite multi-use makeup product – the color is so sheer you can apply it wherever you want and wear it alone or layered over foundation. Remember to break the surface of the balm – with your finger or a beauty spatula – when you use it for the first time. This helps you reach the softest part of the formula which you can then warm up with your fingers before applying.

$44 at Jones Road and Credo

Jones Road What is foundation in beige

What is Foundation is the standout product that appealed to me the most. It gave really natural luminous coverage that evened out my skin tone and, dare I say, gave the dolphin skin effect with just one product. I don’t usually wear foundation – most of the time I just do a little concealer under my eyes – and even when I test them for work, they end up at the bottom of a really big pile of makeup. This product has however found a permanent place in my makeup bag. I tested two shades and found beige worked as a perfect base tone for me, but with my summer tan, a few dabs of Medium helped add warmth. For application, I choose to use my fingers to blend it in, but it also works with a dense makeup brush or makeup sponge. The creamy foundation looks like a tinted moisturizer and feels rich on the skin, thanks to a number of natural oils and hydrating ingredients like sodium hyaluronate.

Jones Road What the Foundation in Medium

$25 at Jones Road and Credo

Jones Road The Face Pencil

The Face Pencil is another great example of Jones Road’s versatility. It’s a handy concealer pencil that covers redness, dark circles and blemishes. Brown says it’s a favorite among makeup artists, who love the 25-shade range and its blendability. I love it for under eye coverage and to hide the redness around my nose. I tested four shades – 7, 8, 9 and 10 – and found it really helpful to have a few shades on hand. I use 7 (light with neutral undertones) to brighten the under-eye area and even out redness around my nose, and 8 (light/medium with peachy undertones) as a true color match to cover imperfections.

My bare face (left) before Jones Road, then after (right) wearing What the Foundation in Beige and Medium and Face Pencils in 7 and 8.

$28 at Jones Road and Credo

Jones Road Best Peachy, Sandy, Pop, Rosy and Berry Blush

A new launch this fall, The Best Blush was created by Brown because a great powder blush has always been in her back pocket. “Powder blush is what I grew up on,” she shares. “A touch of pink has always been my favorite as a makeup artist, and it’s been just as important in my own beauty routine. Even on the days I don’t wear makeup, you’ll find pink on my cheeks…even if it’s is a pinch to mimic natural redness.It’s the easiest way to lift and improve skin.

Available in five pink shades, the talc-free formula is lightweight and looks super natural, but it’s also buildable for added color. The squalane-infused powder can be worn on bare skin without looking chalky, or layered with the Miracle Balm (“for added luminosity,” according to Brown). Rosy and Sandy were the shades that worked best for me, and I used Jones Road’s Blush Brush for effortless application. I also like to swipe some on my ring finger and pat the color onto my lids for a simple, monochrome look.

$26 at Jones Road and Credo

Jones Road Mascara

Brown says mascara is another MUA favorite. “It’s very difficult to make clean black mascara, but we seem to have mastered it,” she says. Honestly, I didn’t expect to love mascara as much as I do. With my stiff, stubborn lashes, I need a performance mascara to keep them lifted all day. The mascara’s oversized curved wand helps generously coat my lashes in one stroke, and the conditioning formula holds them easily and adds length. However, it wasn’t smudge proof for me, so I found the best way to achieve long-lasting curl was to do a first coat of The Mascara followed by a coat of my favorite clog-proof mascara , Twenty/ Twenty Beauty Clean Sweep Mascara.

Using the products above – plus the honorable mention of The Lip Tint in Nude Rose as well as my favorite brow products – I was able to get my makeup done in less than 10 minutes. The resulting look has become my go-to makeup since I first tested the products, and I’ve recreated it for work events and date nights.

My makeup with Jones Road products.

While I haven’t encountered any downsides that would keep me from using any of the Jones Road products, there are a few things to know before trying it yourself. The lightweight, “no makeup” look the line achieves doesn’t quite reflect how the products feel on the skin. The Miracle Balm and What the Foundation specifically feel rich and heavy — some reviewers have noted a “sticky” feel — because their formulas contain emollient ingredients. I think I’ll appreciate feeling that extra layer of moisture in the cold winter months, but it does take some getting used to. There have also been reviewers noting a grainy texture in the What the Foundation – I experienced this in the Beige jar but not the Medium. I think it has to do with the way the ingredients settle in the container, but I was able to massage the product in without any issues and the little bits of formula blended in without a trace. It would also be nice to see SPF in the What the Foundation formula, since similar products that act as a tinted moisturizer (like Ilia’s Super Skin Tint) have that benefit.

Makeup enthusiasts who love the minimalist aesthetic and easy-to-use products from Ilia, Merit, Saie and Glossier will love the versatility of Jones Road. The staples — The Face Pencil, What the Foundation, and Miracle Balm — are really what make Jones’ road shine. They provide an even base for barely visible makeup and pair well not only with other Jones Road products, but also with makeup from the brands mentioned above.

While Jones Road is priced slightly higher than other no-makeup makeup brands, its products feel like professional makeup tools, thanks to Brown’s expertise. A clean beauty brand (the brand shuns 2,700 potentially harmful ingredients) performance-driven, the products are first and foremost like the makeup you’d find in a professional kit from MUA – because that’s what they were made for. . Brown created Jones Road to fill a gap in his own kit, and the result is quality cosmetics that both pros and beginners can benefit from.

And although we haven’t tested it for this story, Jones Road also has a skincare range – so if you like sticking with one brand in your beauty routine, it’s got everything you could possibly need.

It’s clear that Brown intended to create high-performance cosmetics that work for everyone. Whether you’re shopping for your teen, yourself or your mom, Jones Road caters to any age, skin type or beauty routine. Ideal for those who love a natural, yet better look, the products are great for boosting confidence in your makeup skills and in yourself.

About Nunnally Maurice

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