Taking a conscious approach to lifestyle and personal care, Rituals Cosmetics invites you to join the brand on its journey to lasting well-being. With the Clean & Conscious campaign, Rituals highlights its 90% natural origin Body, Care and its new Shampoo & Conditioner collections. Wanting to help consumers feel good about the choices they make in their personal care routines, Rituals is also focused on caring for your skin and the planet. With responsibly sourced naturally-derived ingredients, the wellness brand hopes for both the consumer and the environment.
Each new ritual from Rituals has a different lifestyle and wellness focus, starting with the Ritual of Namaste. This is a clean and conscious skin and body care range that has been specially developed to care for and protect your skin. The Ritual of Namaste is powered by high-performing naturally-derived ingredients like AHA and Bakuchiol – the natural alternative to retinol and features 95% naturally-derived formulations that will help boost radiance, restore, revitalize and regenerate your complexion.
Continuing its conscious stance, the Ritual of Namaste Skin and Body range offers refills for body creams, day and night creams, and the brand is continually improving its refill systems and developing refills. for other product lines. By choosing to recharge instead of buying a whole new product, you are joining Rituals in reducing its carbon footprint, which means less landfills and more respect for the planet.
Rituals also introduced its brand new formulations of vegan shampoos and conditioners, enriched with a selection of effective naturally derived ingredients, to ensure your hair looks its best every day. Boost nutrition and improve the quality of your hair, whether your hair needs volume, shine, color protection or scalp treatment, with over 90% naturally derived formulations for shampoos and conditioners. conditioners. For volume and nourishment, the brand offers offerings from their Ritual of Sakura and Ritual of Ayurveda ranges, as well as The Ritual of Jing and The Ritual of Mehr to improve hair nourishment and shine, the Ritual of Karma for color protection and the Hammam Ritual for nourishing scalp therapy.
For these formulations, the luxurious shampoo and conditioner bottles are made from 100% mono-material, which makes the bottles more recyclable. The bottle’s aluminum cap has been replaced with hot foil, in order to minimize the CO2 footprint.
The renewed shampoos and conditioners are available in Rituals Cosmetics stores in the Middle East and on RITUALS.me from this month. For more information, please visit the Clean, Conscious & Caring page on the Rituals website.