THE WHAT? Informa Markets announced the acquisition of Premiere Orlando, the largest beauty salon in the United States, and its sister shows Premiere Birmingham and Premiere Columbus, for an undisclosed amount.
THE DETAILS The salon and its smaller counterparts focus on trends in skin care, hair care, nail innovation and more.
Howard Britts, president of Premiere Shjow Group, will remain with the company in a consulting role and Ed McNeill, vice president of Premiere Show Group, will lead the team going forward.
“We are delighted to add Premiere Show Group to our portfolio,” said Ken McAvoy, President, South Florida Ventures, Informa Markets. “Under Howard’s leadership, the Premiere team have grown these shows to incredible heights. Premiere Orlando fits in perfectly with our community of art, boating, yachting, powersports and jewelry shows in the area, and we’re excited to bring these shows and this talented team on board to strengthen our commitment to the Florida region, and help us continue to grow one of our best performing and most resilient industries.
THE WHY ? This addition complements Informa Markets’ presence in the global beauty and aesthetic communities, which includes an extensive portfolio of beauty products in Asia with more than 12 salons, including Cosmoprof Asia.