HR Owen welcomed over 200 VIP guests to its Lamborghini Manchester supercar showroom during the inauguration of the new facilities after extensive investment and refurbishment.
The latest Lamborghini models, including the V10 Huracán Tecnica, the Huracán STO3 track car, an Aventador Ultimae, were joined by a Lamborghini Countach LPI 800-45 – one of four units to be delivered to UK customers – during the last night’s event (September 29).
Guests were also entertained by mixologists who crafted special cocktails for the evening, in conjunction with a live DJ.
The showroom in St Mary’s Way, Stockport, is the latest facility in the Italian automaker’s franchised retail network to complete a corporate identity (CI) upgrade to what the OEM has described as its “demanding” standards.
Ken Choo, Managing Director of HR Owen, which also operates Lamborghini franchises in London, Pangbourne and Hatfield, said: “Lamborghini is a strong and important brand within our portfolio.
“Our investment in our Lamborghini business in Greater Manchester reflects our confidence and enthusiasm for the Lamborghini brand, which HR Owen has represented in the UK for 23 years.
“We look forward to continuing our successful partnership with Lamborghini as we anticipate exciting times ahead for our customers and the brand, with new models to come and customer experiences delivered in unmistakable Lamborghini style.”
Lamborghini will be one of the luxury and supercar brands to feature in HR Owen’s new multi-brand dealership in Hatfield when it opens.
Automotive retailer AM100’s chief technology officer, Brett Ward, recently discussed some of the technologies that will be implemented at the dealership on an episode of the AM News Show podcast.
Commenting on the opening of HR Owens’ new Lamborghini showroom in Manchester this week, Francesco Cresci, Automobili Lamborghini Regional Manager for EMEA, said: “Lamborghini Manchester is an established dealership within our network, serving a growing and demanding in a significant part of the country.
“Lamborghini continues to grow its UK market, which is currently the fourth largest in the world in terms of customer deliveries: as we continue to launch exciting new models, including the Urus S1 announced today, and we we are heading towards the introduction of new hybrid products from 2023, we thank our dealer partners for their commitment and loyalty.”