Over the past two years, we have seen e-commerce evolve and expand to meet the demands of the new Covid-19 world. As we celebrate a New Year, it is essential that all online sellers look ahead and plan for what lies ahead.
That’s according to ecommerce experts Optiseller, who unveiled five new ecommerce trends that will affect all online sellers in 2022.
Optiseller experts say that no matter what platform or market you are selling in, these trends can and will affect every aspect of selling online over the coming year.
1 – Online sales continue to increase
Online sales continue to increase at a rapid rate. According to a survey by Credit Karma, a personal finance start-up, around 70% of Britons say shopping online has become their preferred method of shopping, up from less than half before the coronavirus pandemic.
With the decline of Main Street, more and more people are shopping from the comfort of their own homes. The Episerver global study, which surveyed more than 4,500 shoppers, found that 38% of UK consumers shop online at least once a week, more than any other region surveyed. Closely followed by 26% in the United States and 21% in Australia.
“These figures are promising and put into context the opportunities available to online sellers,” said Richard Falconer, COO at Optiseller.
“However, sellers need to differentiate themselves from their competition, as the markets will only get even more competitive. EBay alone has identified that there are over 100,000 new ‘pandemic start-ups’ formed in 2020 at most. strong from the lockdown, ”he said. .
These new businesses have sold over 72 million items through listings to the 29 million eBay buyers who use the platform every day. Emphasizing the need for all sellers to consider their listings, promotions and their positioning to stay ahead of the competition. “
2 – Mobile shopping is growing rapidly
If your site isn’t optimized for mobile transactions, you must step into the 21st century now or you’ll lose out, says Optiseller.
By the end of 2021, mobile transitions will account for 72.9% of the total e-commerce transition globally.
Commonly known as m-commerce, mobile commerce is the process of buying and selling a product or service through a mobile, tablet, or other portable device. And with today’s society obsessed with mobiles, there has never been a better time to be mobile friendly.
“Mobile shopping has the very real potential of becoming the premier online shopping channel and could change consumers’ buying habits forever,” Falconer says.
“According to Insider Intelligence, mobile will increasingly be the preferred channel for consumers to shop online over the next five years. Get ahead and prepare for success by being mobile-friendly.”
3 – Social networks are impacting consumers’ purchasing decisions more than ever
Much like m-commerce, with the growth of social media platforms and the influential culture of society today, social media is essential in the consumer’s shopping journey. According to GlobalWebIndex, 71% are more likely to buy products and services based solely on a recommendation on social media.
The Deloitte report also noted that consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who don’t. This huge number shows how important it is to stay ahead of the trends to ensure that you reach your customers and ultimately sell more online. Falconer said.
“You might not think your products would perform well on social media, but Deloitte’s report provided insight into which product categories perform best on social media,” he says.
“According to their data, 56% of consumers who buy baby products are influenced by social media, compared to 40% for home furnishings, 33% for health and wellness and 32% for parts and accessories. automobiles. “
4 – Environmental factors that influence electronic commerce
With the COP-26 recently held in Glasgow, the future of the Earth is truly at the forefront of the world’s minds. Not surprisingly, a research report from PFS and LiveArea, “Selling Sustainability: Adapting to the New Conscious Consumer”, found that consumers’ attention in the UK and Ireland has turned to sustainability of the purchasing cycle and the environmental impact associated with their changing purchasing habits.
For many consumers, the temporary closure of physical stores has provided an opportunity to reassess and re-evaluate their purchasing habits. More than 37% of shoppers now say they are more aware of the environmental impact of their online shopping habits than before the pandemic.
Meanwhile, nearly 73% of consumers expect online retailers and brands to use recyclable packaging or minimize their use of packaging. And according to a Deloitte study, nearly one in three customers say they have stopped buying certain products because they had ethical or sustainability concerns about them.
These results really highlighted the importance of sustainability for consumers and how every seller should consider their environmental impact, whether it’s choosing recycled packaging or using a low-emission courier. .
5 – Support booming locals
The pandemic has seen nearly 50 chain stores close per day in the first half of the year (2021) in UK shopping streets, retail parks and malls, according to a study. This frightening reality has encouraged the UK to buy local.
According to Shopify, 57% of consumers have expressed their willingness to buy from new independent businesses for the first time. Whether you are new to selling online or have been selling online for years in multiple markets, it gives you the confidence to know that if you are an independent business consumers will buy. Gone are the days when people only bought big, well-known brands, everyone has the opportunity to sell online in today’s market.
“To sum up, it’s clear that the future of ecommerce for 2022 looks bright with plenty of opportunities for new and experienced sellers,” Falconer said.
“The trick is to stay ahead of the trends, differentiate yourself from the competition and ultimately sell more online.
“Whether you’re already selling on eBay or considering expanding your markets to eBay, there’s never been a better time to sell online,” he says.
“But to be successful, sellers must put data at the center of their business operations and keep up with new trends in e-commerce. As an e-commerce data platform with more than 50,000 users in 160 countries, Optiseller helps salespeople to control, manage and monitor their performance and increase their sales. “