JAKARTA, INDONESIA – Media reach – October 6, 2021 – Global skincare brand POND’S partners with Lazada, Southeast Asia’s leading e-commerce platform, to launch its biggest regional beauty campaign of the year â POND’S x LazMall Glow Like Wendy Brand Day, a 3-day event from October 7-9, featuring new POND brand ambassador, Wendy of Red Velvet, one of the world’s most popular K-Pop groups.
Wendy is the face of POND’S for POND’S very first Bright Beauty Triple Glow Serum, the latest revolutionary serum that works 60 times better than Vitamin C to illuminate, smooth and hydrate skin for the ultimate Korean glow. Packaged with 3 of the most powerful skin perfecting ingredients including GlutaBoost-C, Hyaluronic Acid, and Niacinamide – the lightweight formula has been shown to be effective yet gentle on the skin and suitable for all skin types. 91% of testers * said their skin was noticeably brighter after use and Daily Daily users also gave rave reviews, with a rating of 4.8 / 5. Plus, POND’S Bright Beauty’s full line of day cream and cleanser has also been infused with the power of the serum.
The upcoming campaign will combine the sharing of Wendy’s beauty and skincare expertise with the growing popularity of live streaming in these markets. The Shine Like Wendy Live Event on LazLive October 7th 2:30 pm will be a high production event, with an exclusive interview with the “Queen of K-pop”, where she will answer questions from fans and share about her skincare routine, her secrets to getting her signature glowing skin, and her experience in her very first solo brand partnership. Viewers have a chance to win exclusive Wendy x POND’S beauty kits during the live broadcast by participating in games and Q&A!
In addition to exclusive content from Wendy’s interview, the live stream will be filled with fun activities featuring beauty influencer Nanda Arsyinta, who will also share her expert beauty tips.
Fans can also look forward to Wendy bundles, presales, vouchers, flash sales and up to 50% off all POND’S products.
The partnership with Lazada reinforces POND’s goal of aggressively expanding its e-commerce business and accelerating its growth in Southeast Asia over the next five years.  The brand aims to leverage consumer insights and e-commerce best practices to remain one of the region’s leading skin care brands. Rohit Bhasin, POND Global Brand Vice President, said âLazada is a great platform for this live event. It has become an exciting beauty destination in South East Asia and is constantly innovating for better experiences. We are confident that our This partnership will pave the way for more pioneering skin care initiatives in the region. “
âWe are delighted to partner with POND’S to provide consumers with a unique LazMall shopping experience that guarantees 100% product quality and authenticity coupled with interactive LazLive content to truly engage customers. Through Lazada, we hope buyers will not only enjoy exclusive promotions, but a chance to learn more about the history of the brand, âsaid Pierre Beckers, LazMall FMCG Regional Director, Lazada Group.
POND’S x LazMall Glow Like Wendy Brand Day will take place October 7-9.
* Based on Pond’s Serum clinical trial, Self-Assessment Agreement Score, SPRIM Medical, China, December 2020 â February 2021
POND’S is a skin care brand that debuted in the United States in the 1800s. For over a century, the brand has transformed the beauty industry with iconic products like POND’S Cold Cream as well as pioneering skincare technologies like Vanishing Cream. The brand has always aimed to help women look and feel beautiful with products that have been the beauty secret of women for generations.
Today, POND’S is one of the biggest global brands in the beauty industry, known for its favorite skin care products such as POND’S Bright Beauty and POND’S Age Miracle. Backed by cutting-edge skin science from the POND’S Institute, their products go far beyond hydration – giving skin an incredible holistic, youthful glow.
About POND’S Bright Beauty Triple Glow Serum
New POND Bright Beauty Triple Glow Serum harnesses the triple power of powerful skin-perfecting ingredients for the ultimate 3D Korean glow. It works 60 times better than vitamin C to brighten, smooth and hydrate the skin. Glutaboost-C brightens the skin and reduces dark spots, vitamin B3 minimizes the appearance of pores and hyaluronic acid deeply hydrates every layer of the skin.
About the Lazada group
Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam through trade and technology. With the largest logistics and payment networks in the region, Lazada is part of the daily life of our consumers in the region and we aim to serve 300 million buyers by 2030. Since 2016, Lazada has been the platform. flagship form of Alibaba Group in Southeast Asia. by its world-class technological infrastructure.