D2C Bewakoof Company Launches Cosmos Beauty and Personal Care Brand


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Direct-to-consumer (D2C) company Bewakoof, which sells clothing and accessories, on Tuesday announced the launch of a dedicated beauty and personal care line under the Cosmos Beauty brand.

Under the Cosmos brand, 43 products were launched including day and night creams, aftershave lotions, bath salts, beard oil and serums, which will be uploaded to Bewakoof.com and on all e-commerce marketplaces. The price range of the products starts from ₹350 and up and is aimed at consumers of all genders.

The company said the Cosmos brand name comes from Cosmic because the design, packaging and formulation of the product are inspired by natural ingredients and minerals.

Aditi Pai, CEO, Cosmos Beauty, said the company has researched various beauty concoctions available in the market.

“During our studies, we identified gaps that we could fill by using minerals and giving them a touch of natural ingredients like pomegranate, hibiscus and oats. Minerals are widely known for their properties. healing if used in the right proportions. Mineral-based beauty products are the latest innovation globally and we aim to bring the best of the cosmic universe to our customers in the form of Cosmos, ”he said. -she adds.

The whole range is organized to meet the demands of the urban market, which is looking for healthy and safe beauty products.

Prabhkiran Singh, Founder and CEO of Bewakoof, said, “Our track record and data shows a strong demand for differentiated beauty brands that are effective, fairly priced, and don’t discriminate, that don’t propagate the idea. clear skin but addresses issues for all skin types and concerns. “

Singh said the company was aiming ₹100 crore in 18 months and ₹500 crore in four years.

According to a June 2020 report from Euromonitor International, the Indian skin and hair care industry is expected to reach ₹47,000 crore by 2024. Much of this growth will be driven by by-products with a focus on products that embody a sustainable lifestyle. Covid-19 has accelerated the adoption of e-commerce and much of this growth will come from consumption on online platforms.

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