Covey and Joanna Vargas Skin Care


NEW YORK, July 19, 2021 / PRNewswire / – Buy LIT direct, The shopping app powered by social media, today announced exciting new partnerships with skin care brands Covey and Joanna Vargas Skin Care. With the new partnerships, Shop LIT Live will offer consumers the opportunity to discover the products of the two brands and to interact directly with their founders.

Covey’s line of skin care products will launch on the platform on Tuesday July 20e with Joanna Vargas Skin Care following closely friday 23 julyrd. To kick off the partnerships, consumers will be invited to tune into interactive live broadcasts hosted by Emily DiDonato, model and co-founder of Covey, and Joanna Vargas, famous beautician and founder of Joanna Vargas. Each live broadcast will feature their innovative skin care regimes, beauty tips and easy-to-follow product demos, which can be purchased in real time on the Shop LIT Live app.

With its futuristic live shopping capabilities, Shop LIT Live aims to provide consumers with an unprecedented online shopping experience that showcases the modern way to discover and buy new products. Consumers can shop from the comfort and convenience of their home, while enjoying the social interactions and real-time Q&A of being in a store. All the benefits of in-person shopping without the hassle.

“We are delighted to have Covey and Joanna Vargas join Shop LIT Live and offer their products through our live shopping platform ”, states Toby Zhang, CEO of Shop LIT Live. “With beauty continually at the forefront of technology and innovation, we couldn’t ask for two best brands to continue our mission of enabling consumers to shop and discover new products seamlessly. “

With Shop LIT Live, Covey and Joanna Vargas share a passion for innovation and cultivate excellent customer experiences. These new partnerships will continue to expand Shop LIT Live’s reach in the beauty industry to further cement itself in the digital shopping space and influence the retail world. Additionally, it reflects the industry’s need for more immersive digital experiences to meet consumer demand for personalization and authenticity.

“As a model and content creator, I look forward to using this platform as another creative outlet to help develop Covey,” says Emily DiDonato, top model and cofounder of Covey. “We’re a community brand and designed Covey’s formulas based on what consumers were talking about and asking about on my platforms and through our product reviews. We’re excited to test live shopping as another way to engage with the Covey community. ”

The platform partners with an organized group of creators who provide real product reviews, fun product demos, and expert tips and tricks. Because they can connect with audiences directly through the app, answer questions live, and address buyers’ concerns, these creators help consumers build trust in brands. Another way for brands to leverage the platform is to go live on their own and make that connection with the consumer even more direct and engaging – especially if the brand has a great founding history in the case of Covey and Joanna Vargas.

“I’m really excited to join the SLL platform because I like to connect directly with the consumer,” says Joanna Vargas – Facial celebrity, founder of Joanna Vargas Salons and Skin care and author of “Glow from within”. “My favorite thing about being an esthetician is being able to connect with my clients, discover their needs and wants, and organize a skin care routine for them. SLL facilitates a connection that you may not necessarily be able to. get via DM. ”

With a shared commitment to serving and celebrating their customers, companies look forward to building this new union for the long haul.

Buy the LIT Live livestream with Emily DiDonato de Covey will start on Tuesday July 20e at 7 p.m. ET. The platform livestream with Joanna Vargas will start on friday 23 julyrd at 2 p.m. ET.

To learn more about Shop LIT Live and download the app, visit App Store and follow @shoplitlive on Instagram, Facebook and Twitter. To learn more about Covey, visit and follow @covey on Instagram, @coveyskincare on Twitter and @coveyskin on Facebook. To learn more about Joanna Vargas skin care, visit and follow @joannavargas on Instagram and @joannavargasskin on Facebook.

Buy LIT direct is a social media-powered shopping app that enhances the digital shopping experience with innovative live streaming features. Launched by Toby Zhang In 2020, Shop LIT Live integrates live video content, real-time two-way communication and the ability for users to purchase products directly through its app. Each livestream is hosted by an organized group of designers and experts who provide authentic reviews of products from top brands emerging in the beauty, fashion and lifestyle spaces to provide consumers with a futuristic way to discover and experience. ‘buy.

Covey breaks the skincare mess with her simple, universal routines. Founded by a model and content creator, Emily DiDonato and Googler, Christina uribeThe Covey routine is rooted in compatibility and consistency: each product is formulated to work together to support the inherent functions of the skin. Covey’s products include First of All Cleanser, Next Up Vitamin C Serum, and Last But Not Least Moisturizer. All of Covey’s formulas are cruelty-free, hypoallergenic, non-irritant, and dermatologist approved, and are free of fragrances, sulfates, synthetic dyes, silicones, gluten, essential oils, and phthalates.

Joanna Vargas, a recognized skincare expert and founder of her eponymous skincare collection, focuses on one thing: beautiful skin. With decades spent working with renowned dermatologists, combined with the adoption of the latest technology in epigenetics, green chemistry, skin enhancement + hands-on experience on a diverse clientele, Joanna uses a multi-faceted approach. facets to create simple, all-natural and proven solutions to positively influence even the most complex skin problems. Combining her commitment to plant-based ingredients and her passion for science, Joanna’s approach to nature and technology has made her one of the most sought-after estheticians and experts in the beauty industry. beauty today. Joanna’s products reflect her unique combination of technique, technology and all-natural ingredients formulated to purify and beautify. From her ever popular sheet masks to her daily serum, she employs and combines naturally powerful ingredients like detoxifying chlorophyll and Galactaorabinan (GA) exfoliating enhancer that results in a visibly clearer, younger and more radiant complexion, even if you don’t. weren’t born with big skin.



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