Coty Relaunches Kylie Jenner Cosmetics Brand With Cleaner Ingredients


Coty Inc. announced Thursday that it is relaunching power makeup brand, Kylie Cosmetics, with cleaner ingredients.

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The company touted that the line has “improved formulas that are clean and vegan” and that the revamped products will have new packaging.

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“When creating this line, it was so important to me to commit to using clean ingredients at all levels, but never sacrificing performance,” Kylie Jenner said in a statement.

The updated formulas do not contain “animal oils, parabens or gluten, as well as a long list of more than 1,600 other potentially harmful and irritating ingredients,” according to Coty.

Kylie Cosmetics is on display at Ulta Beauty on November 18, 2019 in New York City. (David Dee Delgado / Getty Images / Getty Images)

Jenner started her beauty business in 2015, starting with Kylie Lip Kits before expanding into multiple categories as well as her own skincare line, Kylie Skin. In 2019, Coty and Jenner announced a long-term strategic partnership with the goal of further developing the growing cosmetics empire into a global brand.

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As part of Thursday’s announcement, the company also revealed that the products will be relaunched in Canada starting this month.

The products will be available exclusively at Shoppers Drug Mart “in select beauty stores” as well as online at shoppersdrugmart.ca, the company said.

This will be the first time the makeup brand will be available “in-store worldwide at select partner retailers” such as Shoppers Drug Mart.

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