CavinKare’s Haircare Brand Meera Announces Entry into Skincare Category with TVC Launch: Best Media Info

Meera, the flagship herbal hair care brand from the house of CavinKare, has announced its foray into the skincare market with the launch of its first product – Meera Facial Cleanser.

It comes in three variants – Red Sandal and Manjistha, White and, Wild Turmeric, Neem and Vetiver addressing the specific concerns of new-age consumers.

To support the launch, the brand also rolled out a new TV campaign, highlighting Meera as a healthy personal care brand.

Rajat Nanda, Business Head – Personal Care, CavinKare, said, “Meera, as a brand, has always resonated with deep-rooted traditions, and we are thrilled to extend that emotion and benefit our consumers with our entry into the skin care category. With this entry, Meera – one of our flagship and iconic brands today becomes a holistic personal care brand and this is indeed a milestone in CavinKare’s journey. This decision will further strengthen our footprint in the personal care space and we are confident that it will lead the brand to further successes in the near future.

“Consumers are more educated and aware of their skincare issues and need solutions that address the problem and are also not harsh on the skin. The new product line includes three variants keeping in mind the skin care concerns faced by women of different age groups. Our R&D has played a central role in developing the right set of products to meet these challenges. We are sure Meera Facewash will be a household favorite in no time,” Nanda added.

Giving the brand a fresh and youthful look, the newly launched TVC features a new-age mother-daughter duo engaged in heartwarming conversation about the goodness of tradition. Introducing the new line of facial cleansers from the house of Meera, TVC highlights Meera’s entry into the skincare space and enhances audiences with how their native ingredients deliver natural glow and instant luminosity. to the skin.

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