Cosmetics – Stef Mike Thu, 20 May 2021 03:35:13 +0000 en-US hourly 1 Cosmetics – Stef Mike 32 32 Booming growth of halal cosmetics market analysis report 2021 and forecast till 2029 with different segments, key players – ksu Thu, 20 May 2021 03:11:12 +0000

Retailing is considered to have become one of the most profitable sectors in the world. Various factors responsible for the steady growth of the industry are considered to be the increasing concentration of market players towards product development, quality control as well as investments in supply chain optimization and new development. distribution channels. One of the notable sectors under the general umbrella of retail products includes fashion and cosmetics. The cosmetics market has grown over the years due to the growing awareness of personal care products as well as the marketing initiatives undertaken by various companies working in the market. The cosmetics sector has led to the establishment of various companies which over the years have led to become famous brands on a global scale. Product adoption has grown over the years with a growing user base and a growing product portfolio to meet the demand of the global market. Several organizations have studied the different products available in the cosmetics industry and have shown the harmful effects of the ingredients used for the production of cosmetics. In addition to this, the organizations also studied and presented data related to the adverse effects of the production processes used in the creation of cosmetic products. Companies have invested in creating sustainable products, but appear limited in some areas compared to the expectations of the industry as a whole.

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This market research report on Halal Cosmetics Market is a comprehensive study of up-to-date contours of business lines, industry improvement drivers, and handcuffs. It provides market projections for the coming years. It contains an analysis of late innovation surges, an analysis of Porter’s five force model, and progressive profiles of handpicked industry competitors. The report further investigates the small and large-scale factors charging new entrants in the market and those currently in the market, as well as a systematic exploration of the value chain.

Main key players:

Some of the players operating in the halal cosmetics market are Amara Halal Cosmetics, BREENA BEAUTY., Claudia Nour Cosmetics, HALAL BEAUTY COSMETICS, Iba Cosmetics, INIKA Organic Australia., Jolie Beaute., Mersi Cosmetics, Mersigo Sp. Z oo (Sampure) , SO.LEK Cosmetics., TALENT COSMETICS, The dUCk Group, Tuesday in Love, Wardah and ZAHARA among others.

Global Halal Cosmetics Market Report provides a comprehensive study of the global market, providing detailed market insights and insightful insights. Regardless of whether the consumer is an industry insider, a potential entrant, or an investor, the report will provide valuable data and information on the global market.

Inquiry before buying:

The report answers important questions that companies may be asking themselves when operating in the global Halal Cosmetics market. Some of the questions are given below:

– What will be the size of the global halal cosmetics market in 2027?
– What is the current CAGR of the global halal cosmetics market?
– Which products have the highest growth rates?
– Which app is expected to gain the lion’s share in the global halal cosmetics market?
– Which region is predicted to create the greatest number of opportunities in the global halal cosmetics market?
– Who are the major players currently operating in the global halal cosmetics market?
– How will the market situation evolve over the next few years?
– What are the common trading tactics adopted by players?
– What are the growth prospects of the global halal cosmetics market? “

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From in-depth analysis and segregation, we serve our clients to meet their immediate and ongoing research needs. Minute analysis has an impact on important decisions and hence the source of business intelligence (BI) plays an important role, which allows us to stay up to date with current market scenarios and to come.

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Global Cosmetics Market 2021 by Key Countries, Companies, Types and Application Research Strategies by Major Vendors – Revlon, Jane iredale, Henkel, Coty Mon, 17 May 2021 05:27:59 +0000

Global Cosmetics Market 2021 by Key Countries, Companies, Type and Application issued by provides current and upcoming technical and financial details of the industry. It is one of the most comprehensive and important additions to our market research archive. It offers detailed research and analysis of key aspects of the global cosmetics market. The report presents a comprehensive overview of the crucial elements of the market including historical developments and analysis of the current scenario and future projections based on detailed scenarios. The report is immediately broken down into different types and applications.

Rivalry Scenario for Global Cosmetics Market Including Business Data of Major Companies: Lor? © al, P&G, Unilever, Est? © e Lauder, KAO, Shiseido, Avon, lvmh, Chanel, Amore Pacific, Jahwa, Beiersdorf, Johnson & Johnson, Jialan, INOHERB, Sisley, Revlon, Jane iredale, Henkel, Coty

NOTE:Our report highlights the main issues and dangers that businesses could face as a result of the unprecedented COVID-19 outbreak.


The provides estimates on global cosmetics industry volume, market share, market trends, growth aspects, a wide range of applications, usage rate, supply analysis. and demand, manufacturing capacity. The report contains key insights derived from using a mixture of primary and secondary research with the aim of providing a holistic picture of the market. The main research is based on supplier briefings, online surveys, as well as interviews with industry experts and centers of influence. While secondary research has focused on studying company reports and publications, industry journals and publications, proprietary tools and databases.

The field of cosmetics market products is classified into Personal care, color cosmetics, perfumes, others

The scope of application of product offerings is fragmented into Hair care, skin care, makeup, perfume, others

The segmentation of the global cosmetics market is done in terms of markets covered, geographic scope, years considered for study and price. The report then explores the key factors including supply and demand scenario, price structure, profit margins, production and value chain analysis. It also examines the state of the market, growth rate, market share and future trends. The main market players enjoy a dominant presence all over the world. The research aims to educate buyers on determining factors such as drivers, challenges and opportunities for market players and risks.

The report offers an in-depth assessment of the growth and other aspects of the market in important countries (regions), including: North America (United States, Canada and Mexico), Europe (Germany, France, United Kingdom, Russia, Italy and rest of Europe), Asia-Pacific (China, Japan, Korea, India, South Asia East and Australia), South America (Brazil, Argentina, Colombia and rest of South America), Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, South Africa and rest of Middle East and Africa)

The report contains the following information:

The report interviewed manufacturers, suppliers, distributors, and industry experts about this industry, involving sales, revenue, demand, price change, product type, recent development, and plan, industry trends, drivers, challenges, obstacles and potential risks. This study covers the investigation and the elements and demands of the market which give an overall situation of the company. The document provides the guidelines and instructions for newly established companies and people who have recently entered the global cosmetics market.


Reasons to buy this report:

  • End-to-end review and analysis of market events and their association
  • A comprehensive compilation of large market segments
  • A comprehensive demonstration of the business decisions and activities of manufacturers that drive revenue feasibility in the global cosmetics market
  • A comprehensive assessment of the competition spectrum, including relevant details on key and emerging players

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This report can be customized to meet customer requirements. Please contact our sales team (, who will ensure that you get a report tailored to your needs. You can also contact our leaders at + 1-201-465-4211 to share your research needs.

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SimplyFabilous Launches Cosmetics and Skin Care Products Focused on Gentle Skin Nutrition Thu, 13 May 2021 19:50:34 +0000

SimplyFabilous cosmetics and skincare products gently nourish the skin from within. These products are also easy to use and smell fabulous, so the skin looks healthy and glowing. SimplyFabilous is pleased to offer an extremely effective herbal skincare line. These products make skin healthy from the inside out and are designed to make women fall in love with themselves and their natural beauty.

SimpleFabilous was launched in 2017 by Fabiola, a certified esthetician with over 10 years of experience and expertise. The vision was to create an affordable brand that was for women and by women. In no time, SimplyFabilous has carved out a niche for itself. Today, it boasts of a huge loyal fan base who swear by SimplyFabilous cosmetics and skin care products.

There is a wide range of fantastic cosmetics and skin care products here. From 100% mink lashes to matte liquid lips, from eye shadow palettes to highlighter, from cleansers to moisturizers, anything you want can easily be achieved. SF cosmetics are created so that we can accentuate their natural beauty without harming the texture of their skin. Each SF cosmetic product is paraben free, hypoallergenic, allergy tested, non comedogenic, fragrance free and not tested on animals.

Asked about SimplyFabilous, Fabiola said: “This brand really represents what I believe in. I have always dreamed of creating a brand that speaks to women. SimplyFabilous products are made with love and care. I want every woman to use my product and feel happy ”.

SimplyFabilous is a paradise for lovers of cosmetics and skin care products. Fabulous and useful products are enough to captivate anyone. The products are selected keeping in mind the taste and lifestyle of today’s women. Each product is a valuable addition to his makeup collection. SimplyFabilous is a one stop shop for all cosmetic and skin care needs. There are always great discounts and offers that make SF products easy to use. Besides skin care and cosmetics, SimplyFabilous has also launched its own line of bags and shoes.

For more information, please visit: or contact directly on the social media pages below:

Facebook: SimplyFabilous1
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Company Name: SimplyFabilous
Contact person: Fabiola Hinton
E-mail: Send an email
Country: Canada

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Women’s Cosmetics market size, share, statistics, sales, segmentation, revenue, outlook 2021 Thu, 13 May 2021 06:22:42 +0000

Women’s cosmetics market Research 2021 provides detailed industry insights including classifications, applications and industrial chain structure. Analysis of global women’s cosmetics industry is provided for the international markets, including development trends, competitive landscape analysis and key regions state of development. Development policies and plans are discussed as well as manufacturing process and cost structures are also analyzed. This report also indicates import / export consumption, supply and demand Figures, cost, price, turnover and gross margins. The report also gives 360 degree overvinew industry competitive landscape. SWOT analysis has been used to understand the way, helping businesses understand the threats and challenges facing businesses. The market for women’s cosmetics is growing steadily and TCCA should improve over the forecast period.

The main players presented in the report are
Estee Lauder
LG Household & Healthcare
Z Bigatti Laboratories

Segmentation by product type
Skin care
Cosmetics for women of color
Hair care
Oral care / Perfumery and deodorants

Industry segmentation
Personal care
Professional beauty

The Women Cosmetics Market report comprises comprehensive information on the major competitors in the market including various organizations, companies, associations, suppliers and manufacturers in competition for production, sourcing, sales, revenue generation and after-sales performance expectations. The bargaining power of many sellers and buyers was also included in the research report.

A free report (as an Excel data sheet) will also be provided upon request with a new purchase.

Women’s cosmetics market Regional coverage (regional production, demand and forecast by country, etc.):

  • North America (S., Canada, Mexico)
  • Europe (Germany, UK, France, Italy, Russia, Spain, etc.)
  • Asia Pacific (China, India, Japan, Southeast Asia, etc.)
  • South America (Brazil, Argentina etc.)
  • Middle East and Africa (Saudi Arabia, South Africa, etc.)

Key question answered in the report.

  • What are the strengths and weaknesses of the women’s cosmetics market?
  • What are the different marketing and distribution channels?
  • What is the current CAGR for the women’s cosmetics market?
  • What are the opportunities of the women’s cosmetics market ahead of the market?
  • Who are the main competitors in the women’s cosmetics market?
  • What are the main results of the five SWOT and Porter techniques?
  • What is the size and growth rate of the women’s cosmetics market during the forecast period?

Overview of the chapters analyzing the global women’s cosmetics market in detail:

Chapter 1 Details information relating to Womens Cosmetics introduction, scope of the product, market overview, market risks, driving forces of the market, etc.

Chapter 2 analyzes the major manufacturers of the Women’s Cosmetics Market by sales, revenue etc. for the forecast period 2021 to 2026

chapter 3 analyze the competition landscape among major manufacturers based on sales, revenue, market share etc. for the period 2021 to 2026.

Chapter 4 defines the global women’s cosmetics market by regions and their market share, sales, revenue etc. for the period 2021 to 2026.

Chapters 5 to 9 To analyze the Women ́s Cosmetics regions with Women ́s Cosmetics countries on the basis of market share, revenue, sales etc.

Chapter 10 and 11 contain the knowledge regarding market base types and application, sales market share, growth rate etc for the forecast period 2021 to 2026.

Chapter 12 Focuses on the market forecast for 2021 to 2026 for the Women’s Cosmetics market by regions, type and application, sales and revenue.

Chapter 13 to 15 contain the transient details associated with sales channels, suppliers, traders, dealers, research findings and conclusion etc for the Women Cosmetics market.

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Note – In order to provide a more accurate market forecast, all of our reports will be updated prior to delivery taking into account the impact of COVID-19.

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Cosmetics mogul Vida goes shopping at Hari Raya bazaar to help small traders during MCO 3.0 (VIDEO) | Life Wed, 12 May 2021 05:03:49 +0000

The flamboyant entrepreneur bought traditional cookies, rugs and several other items from the Ipoh Bazaar. – Screenshot via Instagram / datoserivida

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PETALING JAYA, May 12 – With the Third Order of Movement Control (MCO 3.0) forcing the country’s bazaar vendors to go out of business, cosmetics mogul Datuk Seri Vida is helping small traders stay afloat amid the disruption economic.

Malaysian multimillionaire real name Hasmiza Othman took a shopping spree at a Hari Raya bazaar in Ipoh, Perak ahead of the Muslim festival to lend her support.

“Today I would like to browse Aidilfitri bazaar before MCO starts, I’m here to support bazaar vendors who have to close their businesses due to MCO 3.0, bad things.

“I will be buying items for a simple celebration of Raya, a lot of things haven’t been sold here, so I will help you – they are always full of energy, their stalls are still open despite the last minute,” he said. writes Vida on Monday.

She added that she felt bad for the small traders whose livelihoods are affected especially during the Hari Raya season they rely on to earn more profits.

“What can they do, we have to follow orders,” Vida said.

The animated entrepreneur also shared a five-minute video of her selecting various items at the bazaar to complete her Hari Raya checklist.

Vida was seen buying jars of cookies from a saleswoman, Hari Raya outfits and rugs.

When negotiating with the carpet seller, the founder of the beauty empire hilariously asked if the carpets were from Nilai, apparently deducing Neelofa’s recent shopping trip that allegedly violated the travel ban between the states.

“From Nilai, you can get them here,” Vida said jokingly.

The flamboyant personality then moved on to a traditional snack vendor where she picked up jars of kuih ros, love letters and bags of banana chips.

Vida’s kind gesture in supporting small traders has been praised by fans and followers for her generosity in difficult economic circumstances.

She told business owners to be strong and patient, saying everything happens for a reason.

“No matter how many AGCs there will be something good out of it.

“We will be celebrating in a few days, keep your spirits at the end of Ramadan, may we be happy despite the AGC,” Vida said.

She also reminded Malaysians to be generous during tough times.

“Giving doesn’t make us rich and doesn’t make us poor, giving blessings to our providence,” Vida said.

Vida’s Instagram clip has been viewed over 200,000 times.

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Nsimenta’s courage in building a world-class cosmetics business Tue, 11 May 2021 17:58:12 +0000

By Charlotte Ninsiima

Few people would give up an international job offer with good pay to start their own business. Maxima Nsimenta is one of the few hard-skinned people who want to create and add value to things.

After working with Schlumberger, an oil services company for two and a half years where she successfully led a team that installed a double electric pump unit in a deep sea in Congo, her supervisor was saddened by her decision to leave. but gave him paid leave. absence to rethink his decision to join the cosmetics industry. This allowance helped her get started.

Before embarking on entrepreneurship, she was absorbed by a lot of research and business plans to turn her idea into reality. With the help of her brother, she enrolled in the Uganda Industrial Research Institute (UIRI) and this chemically facilitated the testing of her products.

“After nine months of research, I brought six natural and organic skin and hair care products to market at an exhibition in 2015. Over time, we added lipstick, shampoo , conditioners, lotions, shower gels and cleansers. And we continued to develop the list. “

Initially, she sold through social media platforms such as Facebook, WhatsApp and Instagram. In 2016, she opened a boutique with six employees. The following year, she opened a saloon in Ntinda and increased the workforce to 28. With the upcoming opening of her new outlet in Ntinda, she will reach 57 employees in nine outlets comprising seven stores and two. lounges.

The creative entrepreneur justifies his passion for cosmetics.


“African women are drawn to hair, skin and social life.” Nsimenta believes that hair and skin are interconnected hence manufacturing both using purely natural products which makes product development easier because the core is not adulterated.

Livara products are made from 100% natural materials, including shea butter, papaya oil, moringa and palm oil. Of these, 92 percent are of local origin. However, this gap needs to be filled depending on the packaging since most of the products are sourced from Kenya.


With her sister Theresa Karungi Obel on board as Head of Strategy and Growth, she put in place structural systems that aligned the trajectory of the organization.

“We have sales, finance, marketing, production and research teams. Before that, I moved randomly. There are now categories with job descriptions and key performance indicators. It is in fact important for entrepreneurs to have the right teams to guide them in their progress because as an entrepreneur, my mindset is different from that of real business leaders, ”she explains.

To further alleviate their burden, staff are continuously trained to keep abreast of market trends. Budgets are also planned rather than making random decisions. The mother-of-two admits that she focuses on product development on functional or easily usable items, she says.

“I was built to be great. What motivates me is the need to perfect the game I play in and see lives change using my product, ”says Nsimenta.

Working with a team taught him to be responsible and built it professionally and allowed him to spend more time with his family.


Livara has 56 Inventory Management Units (SKUs) of different products. For example, lipstick has nine shades, children’s and adult hair products are around six and nine SKUs, respectively. She says Africa supplies raw materials to these big brands and still does not supply the products on its own. Selling raw materials is good, but selling a finished product is even better.

With start-up capital of $ 50,000 (177 million shillings), her former savings from previous employment, she currently exports around 50 to 100 kilograms to 25 countries on a monthly basis.

In the future, there are increasing demands. With this growth comes greater challenges that can be overcome in a team that will promote good planning. Before the end of this year, plans are underway to open stores in South Africa, Canada, Malawi and Kenya.

The devoted believer in God attributes his fulfillment to the favor and wisdom of the Almighty.

Behind the name

One wonders what “Livara” means and where it was adopted from. The entrepreneur confirms the name as a revelation through prayer and fasting. Livara means – divine, free will, kindness, conditional and ideal love. Nsimenta took the name because of his faith in God and admits to upholding these values. This is how the name was born and was registered.

Reluctant to express himself, Nsimenta estimates the company’s value in millions of dollars. Each year the company pays more than 100 million shillings in taxes. Like any business, she adds, there are also dry days with no sales.

Extension reader

The go-getter dreams of reaching 6,000 stores worldwide through franchising and partnerships. For this to happen, there must be appropriate systems and structures in place.

“Your foundation has to be strong before you can really grow. Otherwise, if we are not firm in what we do, as we grow, we could reach a point and get stuck, ”says Nsimenta on growth.

Covid-19 crisis

The scourge of the pandemic has affected small and medium-sized businesses. The shutdown of Facebook was a big blow because it was its main selling point. After the lockout was imposed, Livara’s outlets closed for two months because the business environment was not favorable.

“Our revenues were affected because we closed three branches. On a good note, all employees were retained and supported with their SACCO savings.

The Livara Sacco program was created with mandatory savings of at least 20,000 shillings to empower employees economically. During the lockdown, people had their savings and paycheck to cover another month of payment.


Getting the wrong business partners is a real challenge. Many people will come with ulterior motives and may not see the vision through your lenses. After falling victim to a failed partnership, Nsimenta advises budding entrepreneurs to take the time to choose the business partners they plan to work with.

“I once made the decision to have the wrong partners and it cost me 300 million shillings to get them out of the trade deal because we weren’t aligned. Getting the right business partners is essential because we cannot do it alone. When you have the right partners, you move far, but when you are alone, you move quickly to a point. “

Stay afloat

The 34-year-old believes her competitor is Movit Limited in terms of revenue and the international market. Its niche is for people who like natural and organic products that range in price from 5,000 shillings to 45,000 shillings.

The best way to retain and attract customers is to hand out top-ups.

“When you buy a Livara product, you get a half-price refill once you return the packaging to encourage customers. We continuously train our staff in customer service to achieve the best results as well, ”says Nsimenta.

Tips for those who want to win gifts

We are not all made to be business people. She breaks it down further.

“It’s a tough journey to achieve, which involves sleepless nights, depression, and a lot of mental health effort to really be in one piece.”

In addition to overseeing a growing business, Nsimenta needs to make sure there is money to pay salaries, as well as make people happy and comfortable.

Some of its employees are better paid than the bank. The lowest salary she pays is 400,000 shillings. She values ​​her employees because they are the ones who have propelled the brand to where it is.

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Vivify Specialty Ingredients Aakash and Sandream Specialties Tue, 11 May 2021 16:22:55 +0000

“We are delighted to announce the rebranding to Vivify, reflecting our accelerated growth and showcasing our leadership in the specialty dyes and ingredients industry in multiple end markets.”Said Devlin Riley, CEO of Vivify. “The powerful Vivify logo and ‘Color, Ingredients, Innovation’ slogan effectively captures our value-added capabilities, which represents an exciting next step in our journey as a company.”

CenterOaks has built cross-industry color capabilities

CenterOak PartnersIs a Dallas, Texas-based private equity firm. In early 2017, the company acquired Aakash Chemicals and Dye-Stuffs Inc. This company, founded in 1978 and located in Glendale Heights, Illinois, manufactures specialty dyes, adhesives and chemicals primarily for the arts industries. graphics, coatings and plastics. .

At the time of the transaction, Randall Fojtasek, Managing Partner at CenterOak, noted, “Aakash Chemicals represents an exceptional opportunity to join forces with a strong management team in the large and highly fragmented specialty chemicals distribution industry…. The attractive features of Aakash Chemicals, coupled with the experience of CenterOak, create an ideal platform for continued success.

In 2017, the company (then owned by CenterOak) acquired Calico Food Ingredients (specializing in food colorants and additives) and Heritage Color (a liquid pigment company serving the graphic arts and seed coatings industries). Then in 2018, Askash acquired Sandream Impact, a well-known cosmetic pigment company based in Fairfield, New Jersey.

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Discover the HipDot Cosmetics x Clueless 2021 makeup collection Tue, 11 May 2021 16:08:12 +0000

If you’re like me, you left the cult 1995 teen movie, Distraught, make up 65% of your personality over the years. So when HipDot Cosmetics decided to drop an entire makeup collection inspired by Cher Horowitz and his antics, I couldn’t resist.

The collection is now available on and to celebrate the film’s 25th anniversary. It consists of a 12-shade eyeshadow palette, three ultra-hydrating tinted lip oils, and a 4-shade glowy blush palette. There’s also a limited edition collector’s box with all the merchandise and a fluffy pink pen like Cher’s. Let’s just say that this collection habit make you look like a full-fledged Monet.

Naturally, the packaging of each product is inspired by the brand’s trends of the 90s – baby pink down, a pink flip phone and, yes, even Cher’s iconic yellow plaid outfit that will inspire many Halloween costumes throughout the world. over the next two decades. .

This content is imported from Giphy. You may be able to find the same content in another format, or you may be able to find more information, on their website.

I’ll just let you see for yourself:

The 411 eyeshadow palette

The 411 eyeshadow palette

Aside from that fluffy pink wrapper straight out of my childhood bedroom, the 411 Eyeshadow Palette is perfect for Bettys and Baldwins trying to upgrade their look. It includes 12 ultra-buttery shades, and their names are references from the movie:

  • Very selective
  • Botticelli
  • Classic
  • Full monet
  • The valley
  • Homies
  • Phat
  • Totally suspended
  • Fashion victim
  • Pretty Groovy
  • Doll face
  • No matter

    Total Bettys Lip Oil Set

      Cher told himself that anything you can do to draw attention to your mouth is good. Look no further than Total Bettys Lip Oil Set to help your lips stay hydrated and shiny. The set includes three hydrating tinted lip oils in red, nude and mauve that are inspired by the three leading ladies of Distraught – Cher, Dionne and Tai.

      Totally Clueless Blush Palette

      Totally Clueless Blush Palette

      No need to feel totally clueless when it comes to this blush palette – there are four universally flattering shades that will help bring out that glow from within.

      Cher locker box

      HipDot Cosmetics

      Cher locker box


      $ 108.00

      It’s the perfect collection for everything Distraught fan, so it’s only fitting that there is a super cute collector’s box. The baby pink box is filled with products and comes with exclusive stickers to decorate Cher’s “locker”. Of course, there’s a pink fountain pen like Cher’s. It’s a limited edition set, but if you can’t grab it there’s also a product set without the Cher locker.

      I don’t know about you, but I’m totally upset and therefore ready to give my friends a makeover with the HipDot x Distraught collection, which is available on and now. Until then, I’m out so I can hang this on my own.

      This content is created and maintained by a third party, and imported to this page to help users provide their email addresses. You may be able to find more information about this and similar content on

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Elf Cosmetics slammed for disastrous Twitch stream that lacked diversity Tue, 11 May 2021 16:07:49 +0000

ELFYOU feed. (Tic)

Beauty brand Elf Cosmetics came under fire for a Twitch stream that lacked diversity.

ELFYOU claims to be the premier gaming beauty brand, “empowering gamers and content creators”.

the flux, on May 9, featured Twitch streamers Loserfruit and Autumn to promote the brand and offer promo codes.

The brand is “committed to inclusiveness and diversity” in order to fight against male domination in the world of streaming.

However, the stream has been heavily criticized for not representing the richness of diversity on Twitch.

Throughout the stream, speakers referred only to “women” who play, rather than the more inclusive term “women,” and ignored trans people, non-binary people, drag queens or men who play. might like to wear makeup.

Non-binary people were finally mentioned, but only in passing.

There were also comments in the chat calling for the brand to include more women of color in its campaign, as they only focused on the white banners.

However, these comments were completely ignored. Plus, a lack of moderation in the chat meant there was a lot of racism and misogyny.

The clips from the event include the two white streamers discussing the difficulty of finding the right shades of makeup, without reference to a diversity of skin tones.

In addition, brands such as Gamer Glam Cosmetics have already worked in the field of play and makeup – Elf is not the first.

The focus on gaming also ignores the wealth of other streamers on Twitch who stream different types of content.

Since the stream, many streamers have taken to Twitter to express their disappointment.

In a long thread, drag queen Lucille’s streamer summed up many of the flow’s issues.

“Honestly, @elfcosmetics, that Twitch stream was incredibly offensive. Joking aside, the fact that you can’t find a single black woman focused only on WOMEN (despite more than just ‘women’ using makeup) and you haven’t prepared anything is embarrassing, ”reads -on first. tweet.

“You are literally ignoring the black streamers in the chat who have asked for more diversity. You didn’t have a mod to protect the cat. “

After the stream, streamer Fassfy (who partnered with Elf) was criticized for posting the Twitter accounts of those who spoke out against the brand.

Many other streamers have since spoken out against Elf, creating more of a discussion than the event itself.

Elf Cosmetics did not respond to a request for comment.

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The fiasco of false reviews against Merium Pervaiz cosmetics Tue, 11 May 2021 15:41:41 +0000

False reviews and opinions have has always hurt celebrities and brands; the reputation of each organization is affected with each review. People performing the odious act of bogus reviews and bad comments, does it primarily for the fame. Using the fame of others to be famous while damaging the reputation of brands has become a norm in this society. For example, Merium Pervaiz is a well known YouTuber with his cosmetics brand ‘Merium Pervaiz Cosmetics’, which is now under attack from famous fake researchers.

Fame in search of fake reviews

Renowned researchers have opened their guns to Merium’s cosmetics brand, fake reviews and bad comments not only damage the brand and image of the famous influencer but the credibility of her presence in the industry. digital. world. In addition, wWith each false opinion, the brand image is manipulated and the visibility of the product and the sales drop massively. the important the conclusion is that although this phenomenon may not be wellnow it is extremely widespread and is done primarily and for the sole purpose of jealousy and fame.

False Reviewss & prevalent jealousy

Fake reviews seem to be the most common dynamic of damaging a brand and the image of the influencer. Not only Merium Pervaiz Cosmetics and Merium itself, but all other brands and influencers fall prey to fake reviews and jealously from these people. when we I can’t be sure of the reason, people have caused massive influence on the brand’s sales.

Phone spheres influence must be stopped and ignored in society in order to help entrepreneurs gain confidence and support. With an overwhelming response from supporters, the a minority of haters are still lagging behind, but those small amounts of brand negativity are really bad. TThe growth of this dubious tactic is quite illuminating for falsehood is spread everywhere with such activities.

CoConsumers lack purchasing power with fake brand reviews

In the past year, nearly 74% of consumers have read a fake review, which affected their buying decision or their take on a celebrity, influencer, or brand. Countless entrepreneurs and businesses have shut down their operations due to bad reviews and fake fame stock.

Additionally, if we are looking for top researchers and attention seekers, we can easily spot people using Merium Pervaiz name and trying to gain YouTube subscribers with their baseless product claims. These people try to defame the influencer and her brand to gain an audience for their own channel and content.

Losing vital content creators and innovations

These people use the the power to mislead consumers with tactics based on the company’s own demographics. With such a response looming, all business owners and society are fueled by negativity.

Lack of trust from people and influencers makes them lose hope. Losing hope means losing one more content creator, entrepreneur, innovator and brand. Not only Merium Pervaiz Cosmetics, we stand alongside all the brands and entrepreneurs who are in the throes of this act.

Posted on May 11, 2021

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