Buymie strikes new deal with Asda in two UK cities

Online grocery delivery provider Buymie has entered into a new partnership agreement with UK retailer Asda, to offer a same-day grocery delivery service to residents of Bristol and Leeds.

The new service marks Buymie’s first partnership with a major UK retailer and will operate under the brand “Asda Express powered by buymie”.

Buymie’s network of personal shoppers will pick, pack and deliver each order, giving customers the opportunity to submit their preferences and discuss their requests – including the type of substitutes they would accept if their initial choice was not available.

Buymie will create 60 new jobs in the two cities through the Asda partnership, with the potential to create more if there is demand for the service.

Buymie is now available to 2 million people in Ireland and the UK and the addition of the new UK-based personal shoppers brings the total number of personal shoppers to around 500.

Buymie co-founder and CEO Devan Hughes said with the impact of Covid and the acceleration of online adoption, fast grocery delivery has become a go-to channel.

“Today we are thrilled to launch not only this partnership with Asda, but also the launch of brand new ‘powered by’ business technology,” said Mr Hughes.

“Buymie is completely unique in its approach, exclusively championing existing grocery store brands and managing the entire end-to-end fulfillment process, from order placement to pick-up and delivery in store,” he added.

Simon Gregg, senior vice president of e-commerce at Asda, said that as the company looks to further expand the number of convenient delivery options it offers, it knows its customers are increasingly looking for service. more personalized.

“The trial in Leeds and Bristol will provide access to our full range online and a personal shopping experience for larger basket stores via Buymie’s interactive platform,” said Mr Gregg.

“By partnering with Buymie, we are able to offer express delivery to more locations faster, without the need to implement new technology, infrastructure or disrupt our in-store teams,” he said. he adds.

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