Bunnings Warehouse won the #1 online retailer award at Power Retail’s All Star Bash online retail awards held at the Crown Melbourne.
Power Retail, Australia’s number one resource for e-commerce information and intelligence, hosted Australia’s ultimate online retail event, ‘All Star Bash’ on Wednesday 6 April 2022. Held at the Crown Melbourne was a night to celebrate the ‘All Digital Retail Stars’ and recognize their mark on the Australian industry.
Hosted by Hamish McLachlan, over 1,000 people attended, making it the biggest All Star Bash to date! Major solution providers and retailers were in attendance including Kmart, Catch, Adore Beauty, Woolworths, Coles, JB Hi-Fi, Kogan, THE ICONIC, Cotton On, CUE and Appliances Online.
Each year, Power Retail recognizes Australia’s Top 100 Online Retailers and announces the category winners at this prestigious event. The Top 100, part of their ongoing ranking of the top 500 online retailers, includes a mix of pure and omnichannel retailers, with the winners representing the top leaders in the e-commerce industry.
Once again Bunnings Warehouse and Woolworths battled it out for the number one title, as there was considerable movement in the top 20 from last year. JB Hi-Fi climbed the rankings from 10th to 4th place, thanks to the addition of a significant number of new BNPL options and increased site traffic. There was also a friendly rivalry with the two competing retail giants, with Myer taking the lead at #10, ahead of David Jones at #16. Interestingly, Michael Hill went from #40 to #20 with the added Click & Collect, improved accessibility score and additional payment options.
Overall, 20% of the top 100 retailers only introduced Click & Collect in 2020 or 2021, including pureplay retailers that partner with physical locations, such as Catch. Similarly, 10% of the top 100 retailers added product reviews to their sites in 2021.
Marieke Van Bruggen, Chief Data Officer at Power Retail, says: “Bunnings Warehouse generally has high traffic, but they have expanded their product offering to include drop-shipping items and have significantly improved their UX when it comes to things like than the location and maps of stores, which explains their higher ranking. I think page load speed, accessibility, and NPS will be core to the next iteration of the rankings. So I would recommend retailers to focus on these areas in the coming year.
Rounding up the first twenty in order are; Bunnings Warehouse, Woolworths, Kmart, JB Hi-Fi, Coles, Kogan, Target, Catch, Chemist Warehouse, Myer, Officeworks, Big W, IKEA, Cotton On, Microsoft, David Jones, Temple & Webster, Spotlight, The Good Guys and Michael Hill. To see a full list of winners and the score breakdown, click here.
Nathan Brown, CEO of Global Marketplace, said: “Australian businesses, employees and consumers have gone through unprecedented levels of change throughout the pandemic, leaving many wondering: what is now normal? However, the growth of online retail is here to stay. We’ve seen many companies double down on their e-commerce efforts and invest not just for profit today, but also for growth tomorrow. For retailers to maintain their relevance to consumers, they must continue to evolve and grow. It was great to see new loyalty programs (Catch – OnePass, Accent Group – Hype DC LIMIT’D), investments in AI and machine learning (Temple & Webster and Adore Beauty), digital capabilities ( re-platform Kmart), digital resources (Officeworks) and personalization (BCF).
Congratulations to Bunnings as the #1 online retailer. Congratulations to all the nominees and winners, with a special call out to the Country Road Group with Trenery winning the Most Improved Online Performance, but also having Mimco nominated in the same category!
In developing the Top 100, Power Retail has created a ranking methodology that analyzes retailers’ performance across four key consumer lifecycle dimensions; Acquisition, conversion, realization and retention. This sophisticated, world-class ranking system integrates over 3 million data points across 41 distinct metrics to identify where retailers are succeeding and where they can improve.
Metrics built into this template include search capabilities, shopper time on site, accessibility, delivery options, payment options, pages viewed per session, site performance, ratio mobile users, mobile app success, connection capabilities, and promoter net score. The end result is a weighted combination of these metrics and quantitative metrics from third-party sources.
A key element of the awards includes the announcement of the winners of the All Star Bash Award category. These were judged by leading retail experts including Ally Feiam (Publisher of Power Retail), Grant Arnott (Director of Innovation of Power Retail), Professor Gary Mortimer (Professor of Marketing and Consumer Affairs at QUT Business School), Alita Harvey-Rodriguez (CEO of MI Academy), Adam Posner (CEO and Founder of The Point of Loyalty), Dominique Lamb (CEO and Founder of National Retail Association) and Patrick Rechsteiner (Director , Chairman, Digital Advisory Board of PR Consulting & Advisory, Australia Retailers Association).
All Star Bash Award Category Winners:
#1 Online Retailer: Bunnings Warehouse
Best Emerging Online Retailer: Lyre’s
Most Improved Online Performance: Trenery
Best Fashion & Accessories Retailer: Cotton On
Best Email Marketing: Adore Beauty
Best Home & Decor Retailer: Spotlight
Best user experience: Showpo
Best Beauty Retailer: Chemist Warehouse
Best Innovator: CUE
Best Electrical and Office Retailer: JB Hi-Fi
Best Small-Medium Retailer: Sportitude
Best Sustainable Retailer: Biome
Best Sports & Outdoors Retailer: Rebel
Best Customer Experience: Online Appliances
Best department store: Kmart
Best mobile experience: Kathmandu
Best Social Retailer: Showpo
Top Online Only: Catch
Top Personalization: bird’s nest
Best Loyalty Program: Mecca
Best Marketing Initiative: Wittner
Subscription Commerce Platform: Who Cares
Top Australian marketplaces: Kogan
All Star Legends: Naomi Simson and Ruslan Kogan