Bringing sustainability and self-care awareness to this Providence-based skincare line

The two recently took their store entirely e-commerce and moved into (and remodeled) a storefront in downtown Providence.

Soulita is a Providence-based natural ingredient soap and skincare company.Jonathan Wiggs/Globe Staff

Q: How is Soulita different from other skincare brands?

We are pushing the brand to change the skincare landscape and the essence of personal care outside of the industry. We are pro-aging, which means we accept and normalize how our bodies change throughout our lives. Most beauty brands focus on anti-aging practices targeting women while we focus on self-care routines for all people so they can find love and acceptance internally and externally .

What does “Soulita” mean and what made you want to name your business that way?

Fernandez: We coined the word Soulita based on the Spanish word “Solita” meaning alone. Rather than Soulita meaning alone, I see it as drawing attention to the importance of self, with mind, body and soul. I added a “u” to have the root “soul” relating to the holistic aspects of our brand.

Soulita sells all-natural beard products, bar soaps, dry masks, facial oils, and more.Jonathan Wiggs/Globe Staff

What are some of your favorite products and why?

Fernandez: Our rose oil. It’s such a versatile product that you can use it for your hair, body, face oil, nails, and as a makeup remover. With its simple, waterless organic ingredients, it’s a skincare primer that can easily fit into anyone’s routine.

Delpeche: The body scrub. I tend to take shower time and post-shower time very seriously, and nothing makes me feel better than feeling restored and nurtured after a shower. It’s simply a feel-good product, and it gives me the results I can see and feel.

What types of ingredients do you use the most?

Fernandez: We mainly use organic oils like jojoba oil and argan oil, different herbs and dried flowers, natural butters like shea and cocoa butter and essential oils.

How do you focus on sustainability?

Delpeche: Everything we create, we make sure our customers have options to dispose of materials in the best way while honoring and preserving the planet. All of our containers are made of glass and perfect for recycling to become multi-use pots for things like small plants. Every shipping material from boxes, tape, information. cards and packaging peanuts are recyclable, compostable or biodegradable. Each time we discover a new sustainable practice, we implement it in our company.

“Once I got to know myself inside and out with self-care practices like meditation and affirmations, I gave myself reasons to stay alive.”Jonathan Wiggs/Globe Staff

Part of your brand is also promoting “self-care awareness”. What does this mean to you?

Fernandez: Without personal care, I could not survive my brain injury. As much as I had help from doctors, nurses, specialists, family and friends; no one could help me except myself. Once I got to know myself inside and out with self-care practices like meditation and affirmations, I gave myself reasons to stay alive. I feel like it’s in human existence to go through some type of struggle whether it’s personal or global and that’s why it’s important to remember to be aware of how it affects you .

Delpeche: Self-care simply means putting your name on your schedule. It’s about taking self-care out of the industry and allowing you to rest and be still. It’s another form of being productive within yourself. After the pandemic, I feel like it’s something we lost during the pandemic due to uninvited stress and unbalanced lifestyle. We were out of sync with our space, which means we were here physically and somewhere else mentally. Self-care can act as a form of meditation that can allow us to cleanse and restore ourselves.

What are some of your goals for the year? Five-year goals?

Fernandez: We want to create a full line of skincare with cleansers, moisturizers, toners and more over the next year. One of our five-year goals is to open more Soulita storefronts in major cities like New York.

Co-founders Evan Delpeche, left, and Lexus Fernandez, right, say they believe everyone deserves a personal <a class=care brand in the skincare industry that focuses on healing everyone body.” class=”height_a width_full invisible width_full–mobile width_full–tablet-only” src=”https://bostonglobe-prod.cdn.arcpublishing.com/resizer/A9lMMJzaggL_degJxY2BoI3uLfg=/960×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg” srcset=”https://bostonglobe-prod.cdn.arcpublishing.com/resizer/xmOAihn2bhec9S1v7gbp7OCRtd0=/1440×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg 1440w, https://bostonglobe-prod.cdn.arcpublishing.com/resizer/hAwINdOBHPThtiyCMU1SvTdfr3E=/1280×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg 1280w, https://bostonglobe-prod.cdn.arcpublishing.com/resizer/1-XUh9D4QqvXPrab2OYKml64xz4=/1024×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg 1024w, https://bostonglobe-prod.cdn.arcpublishing.com/resizer/B2DXgvOhDmIh3_uJsvsj9lrOU_8=/820×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg 820w, https://bostonglobe-prod.cdn.arcpublishing.com/resizer/bZg3jpSH7hpFOW1fKm9QuSmaGY0=/600×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg 600w, https://bostonglobe-prod.cdn.arcpublishing.com/resizer/843ZuNXtHNs3yXnA1nkeugA6C8c=/420×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg 420w, https://bostonglobe-prod.cdn.arcpublishing.com/resizer/uaXf5hlbudp5T5z6mJSxJIN60F4=/240×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg 240w” bad-src=”https://bostonglobe-prod.cdn.arcpublishing.com/resizer/MsLOPKJExNgJvZWHsGJ7D4h2vMU=/20×0/cloudfront-us-east-1.images.arcpublishing.com/bostonglobe/E7ZTX7JOQME6PXVT2VSZEQMRD4.jpg”/>
Co-founders Evan Delpeche, left, and Lexus Fernandez, right, say they believe everyone deserves a personal care brand in the skincare industry that focuses on healing everyone body.Jonathan Wiggs/Globe Staff

What challenges do you face and how do you plan to overcome them?

Fernandez: One of the current challenges we face is financial gain. As the business grows, the demand increases with it. While creativity also finds us in good stead, we are always conscious of the financial decisions we make regarding inventory or productivity. We are currently working with potential investors to give us the financial boost and leverage we need.

We also created a fundraising campaign to help us build our warehouse in Providence.

Where can people buy your products?

Delpeche: Both on Soulita.com and in the Soulita store (229 Westminster St. in Providence). We also have products in Plant City and Greenline Apothecary in Providence.


The Boston Globe’s weekly Ocean State Innovators column features a Q&A with Rhode Island innovators who are building new businesses and nonprofits, conducting groundbreaking research and reshaping the state’s economy. Send tips and suggestions to journalist Alexa Gagosz at [email protected].


Alexa Gagosz can be contacted at [email protected] Follow her on Twitter @alexagagosz and on Instagram @AlexaGagosz.

About Nunnally Maurice

Check Also

[#Be EXPOSED] Amarose Skin Tag Remover Reviews {Shocking Updated} Amarose Reviews Cost, Price, Customer Reviews

[#Be EXPOSED] Amarose Skin Tag Remover Reviews {Shocking Updated} Amarose Reviews Cost, Price, Customer Reviews

Overview of Amarose Skin Tag Remover Amarose Skin Tag Remover is a supplement that specifically …