Black-Owned Beauty Products BAZAAR Editors Love: Briogeo, Eadem, and More

It’s no secret that we, as professionals, have tested our fair share of beauty products, which makes us particularly selective in deciding which ones are really worth using on a regular basis. A number of tried-and-true and emerging Black-owned beauty brands have secured a permanent place in our routines — and in our hearts — in February and every other month of the year. We’re already considering cult newcomers like Ami Colé and certified beauty game changers Eadem, releasing some of the best products of 2021. And to round out our online shopping carts, scooping up top sellers from top brands like Briogeo and Pat McGrath Labs is practically a no brainer.

While many black-owned brands have core products focused on the needs of blacks and browns, their products are ideal for everyone, regardless of skin tone. For a short list of makeup, plus essential hair, skin, and body products worth coveting all year round, we asked BAZAAR the editors about some of their must-have black-owned beauty products — from deeply restorative hair masks and silky body butters to revealing mascaras — for self-care, ultimate glow, and everything in between.


Skin enhancing tint

“I’ll never go back to foundation! Ami Colé Skin Beautifying Tint gives my skin that look—skin!—while giving me just enough coverage to feel confident and not have to think about myself. make up for the day photographs beautifully.” —Bianca Betancourt, cultural editor


Don’t despair, fix it! Deep Conditioning Mask

“It’s the only hair mask I trust when my hair is dry, frizzy and crying out for love.” —Jenna Rosenstein, Digital Beauty Director


Butter mask for dry, sensitive and eczema-prone skin

“I’m prone to flare-ups of eczema between my fingers and along my wrists when I’m stressed, which happens most of the time. A small spoonful of Like Butter soothes and relieves itchy red pimples in as little as a day. It doesn’t have the same greasy consistency as the prescription creams I’ve tried, and it makes my skin feel even softer than the name suggests.” —Halie LeSavage, Fashion Business Editor

“If you tend to get dry skin during the long and seemingly endless winters that I have, Topicals’ Like Butter mask is a godsend. I apply it at night and wake up with soft, hydrated and renewed skin. ” —Chelsey Sanchez, associate cultural editor


Miracle RepaiRx Anti-Breakage Serum

“The Miracle RepaiRx Anti-Breakage Serum is a lifesaver in a bottle! It helps restore the health of your hair by making it softer and stronger, and is perfect for my color-treated hair.” —Mariah Morrison, Social Media Editor


Exclusive moisturizer

“This is by far my favorite moisturizer! Formulated by Dr. Rosemarie Ingleton, it hydrates my very dry skin without clogging pores.” —Nikki Ogunnaike, Digital Director


Universal Skin Refiner C

“This is one of my favorite vitamin C serums for getting a serious glow.” —J.R.


Comoros Ylang Ylang + Egyptian Orange Blossom Beauty Butter

“I’ve used a ton of body lotion and butter in my day, but this one from 54 Thrones is one of my new favorites. Its soft, lightweight texture is perfect for the colder months when my skin is at its driest and never leaves I feel greasy after rubbing it.” —Tiffany Dodson, Associate Beauty Business Editor


Blossom & Bloom Ginseng + Biotin Hair Volumizing Shampoo

“I love super clean shampoos, and Briogeo’s sulfate-free shampoo really adds volume.” —Kerry Pieri, Fashion Director


Resting Wellness Drops

“Most CBD tinctures leave a weird taste in my mouth, but Brown Girl Jane’s tinctures go down easily. I’m obsessed with the Rest Wellness Drops, which put me to sleep in less than 15 minutes. Plus, they’re 100% natural. , so I feel good about ingesting them. The brand also just launched a collection of fragrances that I’ve been dying to get my hands on. —Katie Intner, Associate Beauty Editor


Lash Amplifying Mascara

“This naturally-derived formula provides major volume and lifting – I’m obsessed.” —J.R.


Curl Charisma Rice Amino + Avocado Leave-in Defining Cream

“I’ve been using this curl cream from Briogeo for years. Its formula is so luscious and hydrating but doesn’t weigh my curls down or leave them with a filmy residue after blow-drying. It also helps me achieve volume middle finger that I always want my hair to have.” —BB


Skin Glow Highlighting Serum Rosé All Day

“I live for a highlighter, and this serum from The Lip Bar is always in my rotation. Skincare in makeup is all the rage these days, so I love that it has vitamin C and oils good for skin infused into the formula.It gives skin the perfect amount of shimmer and glow without looking shiny or glitzy.I mix it with my moisturizer or even my foundation, but I also love it on the top of the cheek as a subtle highlighter.KI


Treatment mask

“I swear by Pattern’s treatment mask when I prep my hair for a wash and leave. Its rice protein formula helps ensure my curls will be longer and defined once I step out of the shower. shower.” —BB


body balm

“This product smells great and the benefits are just as good. The Nude Coco Body Balmie stick leaves your skin feeling soft and hydrated all day long with no greasy residue.” —MM


Cloud Cushion Airy Brightening Moisturizer

“I have quite a few AHAs and BHAs rotating through my skincare routine, so I’m always on the lookout for products that will fortify my skin barrier. This new moisturizer from Eadem is super hydrating and packed with peptides and ceramides. Plus, it’s formulated for skin of color!” —Jamie Wilson, Beauty Editor


Duo wash-day

“Bread Beauty Supply is not another Instagram-worthy hair care brand – it actually works. Their shampoo and conditioning mask duo takes the stress out of wash day and works for my hair, whether I wear it to the natural or whether I opt for a blowout.” —BB


Soft Curls Pillow

“This styling cream is one of the best when it comes to giving curly hair extra definition and hold without the harsh crunch of a gel or mousse.” —TD


PermaGel Ultra Lip Liner

“The first time I put on makeup after almost two years of quarantine without makeup, I felt like a party clown. For the past few months, however, I have been using this pencil from Pat McGrath. a little touch of lipstick makes me feel better, even with an otherwise makeup-free face. always and looks gorgeous with just a lick of gloss on top.” —Perri Tomkiewicz, Director of Digital Design


Superfoods Apple, Matcha + Kale Shampoo + Conditioner Duo

“I’ve been using Briogeo’s Kale Superfood Shampoo and Conditioner for three years now. When trying new hair products, my number one priority is to make sure they’re safe for my skin. keratin.In addition to smelling amazing, this hair duo works wonders for providing daily nourishment and hydration to your hair and scalp.It is made with natural ingredients such as matcha, kale curly, apple and vitamin C.” —Laura Galvan, fashion and luxury sales manager


Naked girl set

“Unless I’m having a serious nail art moment, I usually like to keep things simple when it comes to my nail polish of choice. This four-piece set in nude hues from Pear Nova is perfect to wear all day. year, especially as each color so skillfully complements my café-au-lait complexion.” —TD


Turmeric Face Serum

“This oil-based turmeric serum from Mary Louise Cosmetics absorbs so well and never leaves my skin oily. I only use it at night, but when I wake up my skin still looks visibly plumper.” —J.W.


The Nubian Eyeshadow Palette

At Jubia’s

$20 $12 (40% off)

“My eye makeup usually includes a mix of nude shades, which is part of why I keep coming back to this palette from Juvia’s Place over and over again when creating a five-minute face. It also happens to is super pigmented (which I love), so a little goes a long way.” —TD


Luxury ceramic candle “Speakeasy” Map of Harlem

“Teri Johnson, the founder of the Harlem Candle Company, creates candles that celebrate a person, place or moment in the Harlem Renaissance. The “Speakeasy” Harlem Map Candle is my favorite: it has the illustration “Nightclub Map of Harlem” by E. Simms Campbell from 1932, which contains amusing visual details of the area in the Jazz Age.” —Jessica Matlin, Beauty Director

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