Beautycounter continues to advocate for cosmetic reform


“Beautycounter believes in the power of advocacy to change our country’s outdated laws to better protect consumers,” said Gregg Renfrew, founder and CEO of Beautycounter. “Consumers deserve federally regulated safety standards that protect health, and I am proud to work with our coalition of clean beauty brands as well as leaders in public health policy and medicine. to lobby for change. “

the 63 billion dollars the beauty industry in United States is primarily governed by the Federal Food, Drug and Cosmetic Act, which was promulgated by the President Franklin D. Roosevelt at June 25, 1938. Despite the rapid growth of the industry, these regulations have remained largely unchanged.

The cosmetics industry’s own beauty sector in the United States is estimated at $ 22 billion by 2024. Along with this growth comes a growing need for stricter regulation by the Food and Drug Administration (FDA) to combat disinformation and better protect consumers. Beautycounter has spent nearly a decade advocating for legislation that would allow the FDA to monitor ingredient safety, demand more transparency from brands, clearly define terms that are widely used but under- regulated as “natural” and have the ability to recall products that harm consumers.

“Products are increasingly chemically complex and outdated testing strategies are often insufficient to accurately capture the long-term risks of certain chemicals,” said Dr. Joseph laakso, Director of Science Policy at the Endocrine Society and member of Beautycounter’s Science Advisory Board. “As the Science Policy Officer at the Endocrine Society, we know that transparency is essential for the ability of consumers to manage their exposures, and also valuable for scientists and physicians who wish to gain a more precise understanding of our chemical exposures and our potential health effects. I am encouraged by the actions of companies like Beautycounter that aim to be at the forefront of product safety, while improving testing methodologies and maximizing transparency. I hope that by participating on their Scientific Advisory Board and advocating for changes to our laws, I can help them advance these goals to improve the safety of personal care products. ”

Beautycounter and its community have sent over 200,000 emails, 175,000 text messages, made 16,000 calls and held 2,100 meetings with lawmakers in the United States and Canada, urging lawmakers to support cosmetic reform. The brand helped pass 10 laws and is currently working on a dozen more, including the Personal Care Products Safety Act, a bipartisan bill recently introduced by senators. Diane Feinstein (D-California) and Susan collins (R-Maine). In 2019, Gregg Renfrew testified at a House hearing introducing the Cosmetic Safety Enhancement Act, leading to the first vote in Congress on a stand-alone cosmetics bill in over 80 years.

Founded by Gregg Renfrew in 2011 and launched in 2013, Beautycounter is the leader in skin care and clean cosmetics whose mission is to bring safer products within everyone’s reach. the Santa Monica, CaliforniaThe technology-based brand paves the way for improved transparency and accountability in the beauty industry, including advocacy efforts to update federal regulations that have remained largely unchanged since 1938. Beautycounter goes to -beyond cleanliness to set the highest bar in beauty safer thanks to its innovation Plan to clean upâ„¢: 12 safety standards for ingredient transparency, sustainable packaging and responsible sourcing.

Beautycounter is an omnichannel brand and is available today online, in physical retail stores, through strategic partnerships and through its community of over 65,000 independent sellers across North America. Beautycounter offers more than 100 products which have won numerous awards, including Fast businessis the most innovative, Seducethe best of beauty, Charm‘s Beauty Awards, list of Refinery29 innovators, WWDthe most successful beauty company of 2019 and CNBC‘s Disruptor 50. For more information visit, follow on Instagram @beautycounter, Twitter @beautycounterhq, Facebook @beautycounterhq and YouTube @beautycounter.

SOURCE beauty counter


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