Current market demand for natural products indicates that consumers are paying close attention to personal care as a powerful way to create beauty and health from within.
According to Nutrition Business Journal’s (NBJ) “2021 Condition Specific Report”, beauty supplements from within grew 7.2% in 2020, compared to 3.3% in 2019. Consumers appreciate the ingenuity of a wide range of products that integrate effective ingredients into formulas that are easily integrated into daily routines.
Consumers are looking for synergistic, integrity-driven, multitasking offerings based on the latest scientific advancements. As the market continues to grow and evolve, product manufacturers are becoming more adept (and more versatile) in using brand name ingredients that work in harmony with the body’s innate intelligence. Several key ingredient trends are influencing today’s natural market.
Sea buckthorn oil
Sea buckthorn (Hippophae rhamnoides) is extracted from the berries and seeds of the sea buckthorn fruit, containing about 190 bioactive substances, which explains its many powerful applications.1 Most commonly used internally or topically, the ingredient is also found in hair care products, such as shampoos and conditioners, given its ability to revitalize and strengthen damaged hair, as well as prevent the Hair loss.2
Sea buckthorn oil is currently trending in skincare and cosmetics. With beauty influencers popularizing the facial oil cleansing method or the double cleansing method in the recent past, sea buckthorn oil has become a go-to due to its ability to hydrate without stripping. nor burst the skin. Danna Omari, esthetician and owner of Noy Skincare in New York, says the holistic studio’s best-selling facial cleansing oil made with sea buckthorn oil has the ability to reset skin and bring it into balance no matter what. either skin type, while being particularly useful for those with inflammation and rashes. Used as a cleansing oil, moisturizer, facial oil, or supplement, sea buckthorn oil is packed with fatty acids and vitamins with powerful antioxidant properties.2
The balance of fatty acids in sea buckthorn oil makes it useful for dry, flaky or aging skin, strengthening the lipid barrier; and its unique unsaturated fatty acids, such as omega-7 and omega-6, are ideal for skin regeneration and repair.1 The ingredient also has the ability to penetrate the epidermis, where it can protect against infection and inflammation, as well as inhibit the aging process, a plus for toning mature sagging skin and discouraging wrinkles. Sea buckthorn oil can also stimulate wound healing and collagen synthesis.
Pearl powder, a popular skin and bone remedy in Traditional Chinese Medicine (TCM), comes from freshwater or mother-of-pearl pearls that are ground into a fine powder and sold as a powder supplement or added to skincare skin and dental products.
Rich in calcium, minerals, amino acids and proteins, pearl powder has been shown in animal studies to have anti-inflammatory, antioxidant, anti-aging, immunomodulatory and healing properties.3 And a human study demonstrated pearl powder to be a powerful antioxidant with potential application in age-related degenerative disorders.4
The ingredient is popping up in everything from artisanal dark chocolate bars, such as the non|verbal brand’s line of adaptogenic chocolates, to Living Libations’ Perfect Pearl Powder, which boasts a dual use for “skin polished + pearly white” (teeth). And Agent Nateur’s coveted cult favorite, “holi (mane)” combines pearl powder and marine collagen in an oral supplement for hair, skin and nails that can be mixed with any raw food or drink, including tea, coffee, smoothies, sauces, desserts. and dressings. The applications are endless.
Ceramides are fat molecules, also called lipids, that the body produces naturally to form a protective skin barrier. These lipids secrete a moisturizing substance that creates the impermeable outer layer of the skin to lock in moisture and protect the skin from toxins, irritants, allergens, other external elements and oxidative stress.5 This layer is essential for healthy skin. With age, ceramide levels can decrease. Both oral supplementation and topical application have been shown to replenish and restore the skin’s barrier function and promote rejuvenating anti-aging benefits.
In a study testing ceramide cream (QV Intensive with Ceramides – Light Moisturizing Cream) with placebo and three additional topicals, ceramide cream increased skin hydration and improved barrier function significantly more than placebo and other topics.6 Oral ceramide supplementation has also been shown to benefit skin health, showing significant improvements in skin dryness, hyperpigmentation, redness, itching, and oiliness with oral intake of Amorphophallus konjac tubers standardized to 5% glycosylceramides in a placebo-controlled clinical trial.7
Ceramides are most commonly found in skin care products, such as face creams; hair care, such as shampoos, conditioners and hair masks; and oral supplements. Some studies also suggest that ceramides may play an important role in stimulating hair growth, but more studies are needed.8
To read this article in its entirety, including more information on ingredients, market trends, and data shaping the space, click the link to go to “Personal approaches to healthy agingdigital magazine and select “In-Depth Ingredient Trends for Natural Skin, Hair, and Oral Health Care” from the table of contents.
Monet Euan is a freelance writer and editor, passionate about health and wellness, and committed to supporting others by sharing holistic tools to uplift mind, body, and spirit.
1 Zielinska A et al. “Abundance of Active Ingredients in Sea Buckthorn Oil.” Lipids Health Dis. 2017;16:95.
2 Koskovac M et al. “Reviews of Sea Buckthorn Oil—A valuable source of cosmeceuticals.” Beauty products. 2017;4(4):40.
June 3 Loh X et al. “Pearl Powder – An Emerging Material for Biomedical Applications: A Review.” Materials (Basel). 2021;14(11):2797.
4 Chiu H et al. “Efficacy of high-protein pearl powder on antioxidant status in a randomized, placebo-controlled trial.” J Food Drug Anal. 2018;26(1):309-317.
5 Berkers T et al. “Topically applied ceramides interact with the lipid matrix of the stratum corneum in the ex-vivo The skin.” Pharm Res. 2018;35(3):48.
6 Spada F et al. “Skin hydration is dramatically increased by a cream formulated to mimic the skin’s own natural hydration systems.” Clin Cosmet Investig Dermatol. 2018;11:491-497.
7 Venkataramana S et al. “Potential benefits of oral administration of AMORPHALLUS KONJAC glycosylceramides on skin health – a randomized clinical study.” BMC Complement Med Ther. 2020;20(26).
8 OhJ et al. “Synthesized ceramide induces growth of dermal papilla cells with potential contribution to hair growth.” Anne Dermatol. 2019;31(2):164-174.