Every year, Entrepreneur Magazine celebrates women leaders who are influencing their industries, reinventing the future and defining culture. After reviewing hundreds of accomplished and inspiring women, the magazine narrowed the list down to 100. Included in this year’s coveted list alongside J. Lo Beauty CEO Jennifer Lopez and Skims CEO Kim Kardashian, a next generation underwear, loungewear and shapewear line and SKKN By Kim and various industry titans from Instagram, Netflix and Roc Nation are:
Sarah Chung, Founder and CEO of Landing International; Shai Eisenman, founder of Bubble; Yarden Horwitz, co-founder of Spate; Nicola Kilner; co-founder and CEO of Deciem; Jenn Harper, Founder and CEO of Cheekbone Beauty; and Carolyn Aronson; founder and CEO of It’s a 10 Haircare.
Sarah Chung, CEO, Landing International
Founded in 2016, Landing International is a B2B technology platform that helps independent beauty and wellness brands thrive. Last summer, the company’s CEO, Sarah Chung, launched the BeautyFluent mobile app to put influential power back in the hands of beauty advisors, connecting them with buyers and helping them identify and locate the right retail partners. To help bridge the retail training gap among beauty advisors, a number of whom are not onsite when brand representatives visit stores, BeautyFluent helps these advisors send and receive information about products by scanning a barcode. After that, they can get detailed product information and demo tips to experience new products at their convenience.
“I’m truly honored to receive the Entrepreneur’s 100 Women Influencers,” Chung told Happi. “I’ve been an entrepreneur for over 15 years and receiving this recognition not only supports and encourages me, but also my team and our brands. Landing’s work to advocate for diverse and inclusive beauty brands and beauty professionals on our marketplace platform and mobile training app has resonated with the industry and we look forward to creating more chances for success for brands and beauty professionals.
Yarden Horwitz, co-founder, Spate
New York-based market research company Spate prides itself on serving as an artificial intelligence solution to finding the next big consumer trend.
The company – founded by Yarden Horwitz and Olivier Zimmer who started Google’s Trendspotting division which ran the Google Skin Care Trends report – has harnessed machine learning during the pandemic to analyze more than 20 billion search signals to identify changes in consumer behavior in the beauty and wellness industry. . First to identify the boom in personal care, uncovering trends in turmeric face masks, Spate has expanded into global markets over the past year, including Japan and Korea. Spate has served as a trusted source for L’Oreal, Estée Lauder, Unilever and P&G, to name a few.
“I’m incredibly honored to be on such an influential list of women who are changing their industry,” Horwitz said. “At Spate, our goal has always been to make data more accessible and actionable for brands in the beauty industry. In just four years, we’ve built a platform that more than 150 leading brands rely on. beauty brands and suppliers to meet consumer needs. Excited to bring an intuitive artificial intelligence resource to the table that helps brands of all sizes integrate consumer insights into their portfolios.”
Shai Eisenman, CEO, Bubble
Instead of creating stereotypical skincare products for consumers, Bubble, a Gen Z-centric skincare line, garnered feedback from a community of more than 10,000 consumers, including some celebrities, to create a brand that helped forge emotional attachment among its users. So much so, in fact, that everything from the packaging to the brand name was selected with their input. The products are contained in pump bottles that dispense facial oils, acne treatment, and moisturizer. Just in time for back to school, Bubble products are available at 8,000 Walmart and CVS stores nationwide. Additionally, the brand has partnered with online therapy platform BetterHelp to donate a portion of its profits to help young people struggling with self-image issues seek the help they need. need.
“I’m honored to be one of Entrepreneur’s 100 Women of Influence,” said Eisenman. “Being part of this women’s collective empowers other young female founders to pursue their goals and help change the world of consumerism for the better, especially for Gen Z, one of the most influential generations in the world. By working closely with our Gen Z consumers, we create products they really need – products that work and are accessible – we have a big impact in our community and beyond.
Nicola Kilner, CEO and Co-Founder, Deciem
Deciem, the parent company of skincare brand The Ordinary, brings in around $460 million a year, according to industry estimates. Estée Lauder owns a substantial share (76%) of the company and intends to acquire the remainder within the next three years. Its co-founder, Nicola Kilner, told Entrepreneur that The Ordinary seeks to bring transparency to an industry masked by marketing and so-called miracle claims. While retailers were skeptical that customers would resonate with the brand’s simple product naming, the brand knew that education was also key to making well-informed purchasing decisions.
“You won’t find ‘illuminating serum’ or ‘anti-wrinkle’ type language anywhere in The Ordinary, as all products are named after their key ingredients and the concentration in which they are formulated,” said Kilner told the outlet. “But we persisted with the belief that skincare consumers wanted to be educated about ingredients and were hungry for something more real from the beauty industry.”
Jenn Harper, Founder and CEO, Cheekbone Beauty
Jenn Harper, Founder and CEO of Cheekbone Beauty, is a cosmetics company with a mission that represents and supports Indigenous youth. Spurred on by her brother’s suicide, Harper aims to foster belief in representation to save lives and empower the next generation. To date, the company has donated more than $200,000 to organizations that support Indigenous youth in addition to running a scholarship fund and supporting environmental causes.
“I like to say the world didn’t need another brand of lipstick, but it needed a brand that truly cares about the planet, and indigenous people protect 80% of the world’s biodiversity. “, Harper told Entrepreneur. “We are the OGs of sustainability.”
Carolyn Aronson, Founder and CEO, It’s a 10 Haircare
It’s a 10 Haircare, which sells luxury hair products for all types, is among the top Latina-owned beauty businesses at Ulta Beauty and Walgreens. He also champions the LGBTQ community with a partnership with The Trevor Project, which offers crisis intervention programs for youth. Aronson told Entrepreneur that she knows the difficulty of starting over and the sacrifices she has to make financially to finally get a return on her investment.
“The best advice I’ve ever received came from my dad, who taught me to live within or below your means so you have the ability to invest in your future,” Aronson told the outlet. “It’s so important to save for bad weather and manage your finances wisely so you can build on a solid foundation.”