BASF Sets New Standard for Efficient Development of Sustainable Cosmetic Products with Launch of Emollient Maestro

  • State-of-the-art digital product designer to identify optimal emollient blends based on various parameters
  • AI-assisted simulation enables faster, more targeted prototyping and efficient product development
  • Sophisticated upgrade from BASF Emollient Jockey

Monheim am Rhein, Germany – February 17, 2022 – With the introduction of its Emollient Maestro, BASF’s skincare creations® once again raises the bar for the intelligent development of durable, high-performance personal care products. Using artificial intelligence (AI) modeling, the digital service calculates ideal emollient blends based on user briefings and enables targeted replacement of industry benchmarks such as cyclopentasiloxane, dimethicone or mineral oils. “Inspired by our award-winning Emollient Jockey and the positive feedback from our customers, we decided to develop an even more powerful version of this digital service. Integrated into our D’lite services, our Emollient Maestro supports our customers in significantly accelerating their their design formulation and therefore their time to market, while promoting the Clean Beauty movement for more environmentally friendly and sustainable personal care products,” said Christopher Neary, Marketing Manager New Business Development and Digitalization.

Advanced features for sustainable solutions

The Emollient Maestro is a complete upgrade of the company’s Emollient Jockey which was introduced in 2020. This original version, which is still available, allows the characteristics and performance of individual emollients to be compared and thus to select easily the best performing emollient for a given product. formulation.

In the new extended edition, the simulation now includes complex emollient mixtures. Depending on user needs, it takes into account sensory and physico-chemical properties, the naturalness index in accordance with ISO 16128, and common ecolabel certifications such as COSMOS, NaTrue or the Nordic Ecolabel. To facilitate the development of even more sustainable solutions, Emollient Maestro also relies on reference product data. By defining the attributes of ingredients such as silicones or mineral oil derivatives as a performance target, these ingredients can be specifically substituted. These new features enable faster prototyping and more efficient product design with a positive sustainability footprint.

Sophisticated technology integrated into a complete digital ecosystem

Based on systemically designed experiments and accurate prediction models, the AI-powered service provides 5,000 binary combinations and 150,000 ternary combinations that theoretically match any given emollient. The new product designer is integrated into the BASF D’lite ecosystem. This powerful digital platform seamlessly merges multiple real-time data sources such as consumer insights, market trends and data, and social media analytics with the latest BASF product portfolio, concepts and over 3,300 formulations. To use the Emollient Maestro optimally according to personal needs, a self-service model and an advice model are available. Customers can contact their sales representative to discuss their individual use case.

About BASF’s Care Chemicals Division

The BASF Care Chemicals division offers a wide range of ingredients for personal care, home care, industrial and institutional cleaning and technical applications. We are a leading global supplier to the cosmetics industry as well as the detergent and cleanser industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s portfolio of high-performance products includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic actives and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at www.care-chemicals.basf.com.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees of the BASF Group contribute to the success of our customers in almost every industry and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care, and Agricultural Solutions. BASF had sales of 59 billion euros in 2020. BASF shares are traded on the Frankfurt Stock Exchange (BAS) and as American Depositary Receipts (BASFY) in the United States. More information at www.basf.com.

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