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When I asked Vizmanos About the origin story of the brand, she told me that it was her lifelong dream to create her own brand of lipstick. “Four years ago when I moved from the Philippines to the United States, the very first thing I noticed was the lack of Filipino representation in the beauty industry, given that, statistically, Filipinos are the second largest Asian group in this country,” she said. This inspired the brand name, as kolorete means lipstick in Tagalog.
“Seeing Kolorete on the ground makes me yearn for every Filipino, especially immigrants like me, to be proud, to pursue their dreams and to feel like they belong in the country they choose to settle in,” he said. -she adds. The brand’s mission is to “change the look of luxury” and focuses on inclusiveness, representation and recognition for all.
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