Alicia Grande founded Grande Cosmetics in 2008 with one product, $25,000 and big dreams. She has succeeded beyond those dreams and has shared her success by generously supporting many worthwhile causes.
Grande, who with her husband recently purchased a home in the Palm Beach area, grew up in Rockland County, NY. Her parents were divorced and she lived with her mother and sister.
“I didn’t have a lot of money growing up. I had to pay for my own college,” Grande says. “But I ended up being more successful in life than I ever dreamed of. I don’t necessarily need excess. I think it’s important to recognize that, to take stock and to say, “How can I help people in need?”
She answered that question with donations of more than $650,000 from Grande Cosmetics to nonprofits that help empower women, fund cancer research, and fight hunger and injustice. Additionally, she and her husband have supported many important causes through their foundation, the Large Family Foundation.
Most recently, Grande Cosmetics raised $50,000 for the Ukrainian Red Cross by donating 50% of the site’s sales revenue for a three-day period in March. The funds will help Red Cross teams, which are distributing food, hygiene products, blankets and other essential care to Ukrainians devastated by the Russian military invasion.
“The moment I saw the tragedy unfold in Ukraine, I knew we had to do our part to help,” says Grande.
Grande Cosmetics is based in Westchester, NY, and like many people, Grande realized how feasible working from home was during the pandemic. She plans to spend much of the cold months in Palm Beach while running her growing business, which has about 50 employees and sells more than 40 cosmetic products internationally through multiple channels, including cosmetics retailers like Sephora and Ulta Beauty, salons and Amazon.
Grande Cosmetics offers beauty products for eyelashes, eyebrows, skin, lips and hair, including the product that started it all, GrandeLash-MD, an eyelash serum infused with a blend of vitamins, peptides and amino acids to promote the appearance of longer, thicker lashes.
“Before I gave birth to my two sons, I had beautiful eyelashes. But after my first son was born, my eyelashes became short,” Grande recalls. “I met a chemist at the Jacob Javits Center who created a lash formula, and I used it on my own lashes, and it worked wonders.” She incorporated the formula into a lash-enhancing product, and today, according to Grande, the company is the best-selling eyelash and eyebrow serum brand in the United States.
“I’m happy that I can help women reach their full potential with eyelashes and eyebrows, which helps them feel good about how they look,” she says.
Grande Cosmetics often donates to worthy causes through special promotions. When people were struggling financially and waiting in long lines at the start of the pandemic, the company raised $250,000 for Feeding America’s COVID-19 relief fund by offering customers a 15% discount and Donating 15% of profits to the cause. “It went incredibly well,” says Grande. The company also donated nearly 3,000 products to essential workers in hospitals and grocery stores to lift their spirits and show their appreciation.
Also in response to the pandemic, Grande Cosmetics has partnered with the nonprofit organization Working for Women, raising $100,000 to restore businesses built, owned and run by women.
The company supported Dress for Success, which empowers women to achieve economic independence by providing professional attire and support to succeed in their career search, and WomenRising, which helps women and their families who have need a job, protection from domestic violence and freedom. homelessness.
“In general, I think women face more hurdles, and because they’re the primary caregivers, they have to juggle a lot more things in life,” Grande says. “Sometimes they need a helping hand and tools to empower themselves to succeed.”
The causes of cancer are also near and dear to Grande’s heart.
“My husband’s only brother died of pancreatic cancer at the age of 32, and we have breast cancer in my family,” she says. “And my husband was diagnosed with colon cancer in 2019.”
Grande Cosmetics has supported numerous cancer organizations, including Susan G. Komen, a breast cancer charity; Gabrielle’s Angel Foundation, which focuses on developing more effective therapies for lymphoma, leukemia and related cancers; and Tell Every Amazing Lady (TEAL), an ovarian cancer foundation.
Additionally, the company donated $75,000 to the NAACP to fight social inequality.
Organizations supported by the Large Family Foundation, which was founded in 2021, include Make-A-Wish, Feeding Westchester, the Jimmy V. Foundation, the UJA Federation, the International Rett Syndrome Foundation and the ASPCA.