Aashka Goradia on the success, affordability and upcoming launches of Renée Cosmetics!


Exclusive! Aashka Goradia opens up on Ren̩e Cosmetics (Photo credit РInstagram)

Aashka Goradia is one of the most successful actresses in the world of television. After enjoying a successful career in showbiz, the actress moved on to fulfill her dream as a beauty entrepreneur. Her Renée Cosmetics brand was born in 2018 and is already enjoying huge success.

Koimoi had an exclusive chat with Aashka Goradia about the success, upcoming launches and more! Check out excerpts from the conversation below:

How did you come up with the idea of ​​creating a brand like Renée Cosmetics?

As someone who loves to play around and experiment with different looks and makeup, owning my brand was something I always thought about – it was a dream that had been brewing for a long time. I have always loved makeup and the power it has to celebrate, empower and liberate women. After a lot of support & encouragement from my friends, I finally put my dream of being a beauty entrepreneur into action and that’s when RENÉE was born.

We have seen most of the celebrities like Tina Dattaa, Mouni Roy, Anushka Sen, among others, often rooting for Renée Cosmetics. What do you have to say about all the love and success?

I was fortunate to find friends among my colleagues who helped me a lot to make my dream come true. I am grateful to all of them, without whom we could not have made the brand what it is now. And when it comes to our success, I couldn’t be more grateful. The love they have for the brand and for me, and the appreciation they have for our innovations have been a major motivation for the whole team.

The new launches are certainly some of the most exciting. The best part is with products like Fab Face and Fab 5, a customer doesn’t have to travel with n number of products. How did you imagine the whole creation?

Renée Cosmetics has always been synonymous with innovation and convenience. Our motivation was to combine the daily needs of women in a concise package and empower them with products that are both professional and affordable. We always try to read and analyze what our community, the modern woman needs, and we adapt the products accordingly. The immense love that our community has brought to our innovations is our true success in reading, understanding and proposing solutions.

Often times, prices seem to go up when a brand is associated with a celebrity. What is your position on this?

There is no doubt that having a celebrity on board increases the consumer’s confidence in the brand. However, what really matters in the long run is how well you consistently meet and meet consumer expectations. When you work on keeping your consumer at the top of your priority, that’s when I believe that true loyalty and trust is built. This means that your products remain professional and the prices are affordable. Everyone is equal in the RENÉE Community. We focus on products that not only provide the best experience, but are also readily available, usable and affordable.

Are you also planning to get into basic makeup products? Do you like foundation, concealer and other products?

Definitely yes. You have to wait and watch.

Have you ever tried Renée Cosmetics run by Aashka Goradia? Stay tuned for updates to come!

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