The clean beauty market was valued at $ 5,439.6 million in 2020 and is expected to reach $ 11,558.5 million in 2027, with a CAGR of 12.07%. (Brand Essence) The global movement for clean beauty and skin care products has also increased the demand for such products in Indian markets. The hyper-growing beauty and skincare brand D2C also revealed that it saw its revenue triple in 2021. Of that figure, 75% of revenue came from its product line. Korean beauty product line, and the rapidly growing French beauty product line held 25%. to share. Delhi, Mumbai and Bangalore remained the top selling states with a total contribution of over 22% of annual sales. Guwahati leads sales in Tier 2 cities with a 4% contribution to overall sales.
Commenting on the latest developments and the survey, Anurag Kedia, Co-Founder and CEO, Pilgrim said, “The increase in global demand for clean beauty and skin care products has been phenomenal. Indian consumers have also shown a growing appetite for clean, non-toxic offerings. It’s interesting how modern millennials and Gen Z have spent more on clean beauty than previous generations. We have also seen a growing demand for vegan and cruelty-free products. Younger generations have played a huge role in this change and motivate previous generations to join this movement. As a brand, we pride ourselves on being 100% vegan, animal-friendly, and plastic-positive.