75% of consumers prefer sulfate-free products

The survey, which covers more than 10 cities across the country, revealed interesting data on consumer preferences for beauty and skin care products. The survey shows a clear preference for clean beauty products, as more than 75% of consumers wanted their skin care products to be free of sulfates and parabens. The brand survey also found that most of the respondents who preferred clean beauty products were women and men between the ages of 25 and 35.

The clean beauty market was valued at $ 5,439.6 million in 2020 and is expected to reach $ 11,558.5 million in 2027, with a CAGR of 12.07%. (Brand Essence) The global movement for clean beauty and skin care products has also increased the demand for such products in Indian markets. The hyper-growing beauty and skincare brand D2C also revealed that it saw its revenue triple in 2021. Of that figure, 75% of revenue came from its product line. Korean beauty product line, and the rapidly growing French beauty product line held 25%. to share. Delhi, Mumbai and Bangalore remained the top selling states with a total contribution of over 22% of annual sales. Guwahati leads sales in Tier 2 cities with a 4% contribution to overall sales.

Commenting on the latest developments and the survey, Anurag Kedia, Co-Founder and CEO, Pilgrim said, “The increase in global demand for clean beauty and skin care products has been phenomenal. Indian consumers have also shown a growing appetite for clean, non-toxic offerings. It’s interesting how modern millennials and Gen Z have spent more on clean beauty than previous generations. We have also seen a growing demand for vegan and cruelty-free products. Younger generations have played a huge role in this change and motivate previous generations to join this movement. As a brand, we pride ourselves on being 100% vegan, animal-friendly, and plastic-positive.


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