10 cult beauty products under $30 on Amazon

Upgrade your beauty for less with these mega-popular products. (Photos: Amazon and Tinkle USA)

PSA: You don’t have to shell out a lot of money at Big Beauty to look your best. Savvy shoppers have found a slew of high-quality, transformative products for next to nothing on Amazon, and they have plenty to share in their five-star reviews. We’ve rounded up everything from best-selling pore cleansers and hair-saving remedies with 66,000 perfect reviews to cult favorites you never knew existed. There’s nothing over $36 here – and you can even score gems for as low as $5. So stop paying and see what it’s all about.

A five-star fan on the ground wrote, “I don’t claim to understand the science behind these little miracles, but they have changed my life. I spent my work day anxiously waiting to get home and put on the one of those bad boys on my new Mt. Zit and the overnight results were shocking. my previous method for dealing with unsightly blemishes was to choose.

The snow

Berry Lip Sleep Mask

The snow

$24 at Amazon

Step up your beauty-sleep game with an overnight lip mask that makes your lips kiss soft. (This one worked for us!) Infused with nourishing vitamin C and antioxidants, the berry-scented formula buffs away dry, flaky skin and softens lips.

A small pot of this pucker perker sells out every three seconds, according to the company, and it has nearly 7,000 five-star fans. One satisfied shopper wrote: “My lips were cracked, dry and peeling and nothing worked to moisturize them. I tried this…and I’m so glad I did! My lips felt instantly better – like a dehydrated body taking a sip of cold water after working all day in the scorching sun – totally quenched and happy! It’s thick but not sticky, and there’s a lot of product included. It’s mostly sheer and glossy but with a slightly pink opacity that makes lips look even and really beautiful – would also make a lovely daytime gloss.”

“Goodbye peach fuzz!” wrote a makeup artist who uses Tinkle on her own face. “I wanted to get rid of the peach fuzz on my face that was only visible when I wore foundation and had to be careful with the brush strokes for the peach fuzz to ‘lift’…. None irritation…I was able to easily remove the fuzz on my upper lip, chin and the sides of my face and jawline [and] cleaning around my eyebrows… My face is SO smooth after I’ve “shaved” and moisturized! My foundation glides on and looks so good! Also, the hair *doesn’t* grow back thicker or darker or in greater amounts.”

“Best eye cream,” says one of 18,000 five-star fans. “Great product! This cream helps reduce puffiness and dark circles in my eyes. It also helps reduce some wrinkles on my face. It applies a bit heavy so use small dots and apply more if needed! I highly recommend this cream over the super expensive ones. I love that it’s fragrance free!”

“Amazing,” raves one five-star fan. “Love love love this stuff! It really works and I highly recommend it. I just ordered another 3 month supply. I noticed a difference after about a month of use. My lashes are longer and fuller. I love this product.”

“Better than Botox!” said one five-star fan. “It took me 5 years of stress and wrinkles on my face in 3 days. Another grateful buyer who called it a ‘miracle in a bottle’ added: ‘I have all the skin issues I you may think: rosacea, acne (hormone, cystic, whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve probably spent thousands…nothing I’ve ever used, nothing I’ve ever done, has made such a profound difference in the way my skin looks…It has Seriously changed my life!!!”

One of nearly 24,000 five-star fans wrote, “I developed nasty coffee stains on my two front teeth earlier this summer. I couldn’t remove them with regular brushing and they made me very embarrassed. I found this product and after less than a week the stains were completely gone.”

Aztec secret

Indian healing clay

Aztec secret

$15 at Amazon

If you haven’t tried this all-natural calcium bentonite clay yet, you’ve probably wondered what it is. Fans (there are over 49,000) use it as a deep pore face mask, body wrap, hair mask, bug bite treatment, deodorant and more.

“Amazing de-GUNKER for the skin!!!” said one happy reviewer. “My face is so clean and oil free. Also my skin is more luminous and smooth, not bumpy.” Another megafan wrote, “Works amazing! I’ve mainly used it to detox my underarms (sounds weird, right? But you should seriously think about it.) I’ve also applied it to my face to remove impurities! I am 100% satisfied with this product!”

The hair-thickening duo has received praise from nearly 12,000 five-star reviews. One of the many bestselling reviews reads: “I have used both shampoo and conditioner for 3 years. I have hypothyroidism. Three years ago my hair was constantly washed in the sewers… My hair is coming back like gangbusters but very curly because of my age… I’ve always had smooth straight hair I can’t see any bare patches on the top of my head anymore.

Shoppers are raving about this top-selling hair mask. “MAGIC!!!!” springs on it. “I swear this product is made from unicorns. I had my doubts, considering I’ve tried a whole range of hair conditioning treatments (yes, yes, I know it’s NOT a conditioner, but a binder) and all i have to say is WOWZA After really harsh treatment…my hair felt more like hay than real hair and over the weeks the breakage started I tried this on my last weak attempt to save my locks after a friend recommended I’m not going to lie and tell you my hair is back to normal, but it is SIGNIFICANTLY improved They’re smoother, softer and even lost weight!”

If you have Amazon Prime, you will of course get free shipping. Not a member yet? No problem. You can sign up for your 30-day free trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most current versions at the time of publication.

Looking for other great Amazon style and beauty deals? Check these:


  • REORIA Square Neck Sleeveless Tank Top

    $25$36Save $11

  • Kranda Women Floral Smocked Short Sleeve Summer Dress

    $41$50Save $9

  • Chicgal Women’s Puff Sleeve Kimono Cardigan

    $19$27Save $8

  • ANRABESS Women’s Sleeveless Split Maxi Dress


  • Debra Weitzner Women’s Soft Sun Hat with Wide Brim

    $17$36Save $19


  • PDOO Teeth Whitening Kit with LED Light Tray


  • Roselynboutique ice roller for the face

    $8$20Save $12

  • Meaningful Beauty Anti-Aging Daily Skincare System

    $49$69Save $20


    $13$25Save $12

  • First Aid Beauty Ultra Repair Hydrating Serum with Hyaluronic Acid

    $19$38Save $19

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About Nunnally Maurice

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